November 2021 AdSense Earnings and Observations

Whoomp, there it is!

[martinibuster]

November, the month when holiday shopping ramps up. Will your AdSense keep up?

[SweetPotato]

1.6% Clawback.
Great revenue on Nov. 1st.

I'm so glad for this clawback it was 8% last month!

[gatormark]

- June clawback 15% (higher than the previous norm of 7%)
- July clawback 24% (new 15-year high)
- August clawback 29% (new 15-year high)
- September clawback 11% (after firewall changes)
- October clawback 13% (very good revenue otherwise - best in 4 years)

[NickMNS]

Revenue down compared last month but not by much, so I'm very pleased. I'm looking forward to seeing what November and December bring.
Clawback ~1%

[CommandDork]

Pretty good. Clawback dropped another 1.4% after support-suggested changes, now at 12.3%. A vast improvement over Aug's 25.6%.

[gatormark]

@CommandDork

What were their “ support-suggested changes?”

[allhearts]

Clawback for October was 0.7%, very pleased here, revenue could've been better but I will take it.,

[allhearts]

Looking forward to November and December, good luck everyone.

[gatormark]

November is starting off slow for me.

[MayankParmar]

1% clawback and outstanding month!

[robzilla]

<3% clawback. Not a bad start to the month so far, but it's always a fairly slow ramp up to December. Second half of November to the first half of December 15 is roughly what I'm looking forward to.

[adtech2]

Branded ad spend rocketed up higher for us starting yesterday, in synchrony with the massive ramp up in ad spend we've seen across other sectors of our business the last 2 weeks. Setting records every day.

[CommandDork]

@gatormark

They suggested the usual, more spacing around ads and labeling them "Advertisements".

More importantly, however, was that they let me know which site (URL) and ad block was the culprit so at least it gave me some direction (when I previously had none). I believe this should be information available to the publisher through the dashboard but they always cite something about "protecting their traffic systems" as the reason. Oh well, two months into the experiment and the clawback has indeed been reduced each time.

[immrrobot]

For a week now, i'm getting 3-4% CTR in adsense. Can't see any funny monkey businesses. According to analytics, every penny seems to come from organic traffic which is not a surprise as 95% of my traffic is organic. Should I be worried about this high ctr? I used to have CTR around 2-3% from the past year.

[Mentat]

I’m again kaput since 4th of November.
No more discovery traffic, all dead in the water.
It’s 5PM here and my revenue is less than it was usually at 9AM.

[Niresh12495]

I think US daytime shift has some lag in AdSense earnings

[factos]

Hello NEW members.
I notice a big deductions in 17/11.
I see a deduction of 25% in total of earnings in this month.
And about 4 days of clicks had been set to Zero.
Is this normal?

[KRazor94]

I also experienced the same issue. 10 days of my clicks had been set to zero. what are the changes you did to the site recently ? then, we can check if there is any common issue ? there is a new thread on regarding this [webmasterworld.com...]

I don't think this is normal. 100% cut off is totally unacceptable.

[WhoKnows111]

Anyone tested the new Auto Optimize?

[allhearts]

I just started using it a few days ago and have noticed a difference, a good difference.

[Mentat]

I cannot acces payments area in Adsense.

We apologize for the inconvenience, but we are unable to process your request at this time. Our engineers have been notified of this problem and will work to resolve it.

[allhearts]

Just tried it @Mentat, it's working for me.

[Milanex]

@mentat
Try another browser without plugins or/and adblocker.

[jor70]

happened to me too, but was the adblocker

[allhearts]

My earnings have been down since Thursday (Thanksgiving Day USA), anyone else seeing a difference?

[gatormark]

@allhearts

Does your income decrease correspond to a traffic decrease because of Thanksgiving?

[allhearts]

@gatormark

yes it does, traffic is down but RPM and CTR are still around the same.

[CommandDork]

Saw some great ad spend over the Thanksgiving weekend. Hope it continues!

[ember]

Best Thanksgiving weekend in years.

[CommandDork]

Adsense has an Invalid Clicks/Traffic webinar tomorrow, gonna check it out and report back.