When you guys talk about CTR shouldn't be too high. Which CTR are we talking about. Precisely there are three CTR that i can see in adsense account. Page CTR, Ad CTR, and just CTR.
Which one are we considering?
NickMNS
3:19 pm on Aug 18, 2021 (gmt 0)
Page CTR is the number of clicks / number of impressions of a given page which can be restated as number of clicks / page view. Ad CTR is the number of clicks / number of impressions for a specific ad. So if a page has three ads and only the top ad is ever clicked, the top ads "ad ctr" will match the "page ctr" and the other ad will have a "CTR" of zero. If you have ads that only appear on a few pages but are clicked often, then it's "ad ctr" would be higher than the page ctr.
Usually the discussion is based on page CTR, because it is more general, an average of sorts.
As to just "CTR" it depends on where you see it, it could be either or.
NickMNS
3:45 pm on Aug 18, 2021 (gmt 0)
I just went it to my reports and plotted a chart with the following: Page view Impressions CTR Ad CTR Ad request CTR Page CTR
What I can conclude from that is that "Ad CTR" and "CTR" are the same. "Ad request CTR*" is marginally different but can also be considered the same and only "Page CTR" is different and that is because it is clicks/page views.
*I never really understood the distinction of "ad request" vs just a simple "impression", I assume that there is some mechanism that would result in impressions for ad being counted twice for a single request. Maybe when user hits the back button?
