Forum Moderators: martinibuster
"As the paid search market matures," says Mr. Hallerman, "involved companies will look for additional ways to build their bottom line through search. This will include greater spending on tools such as search engine optimization, which boosts organic search rankings, and broadening the paid search base with superior implementation of local search, contextual advertising, and vertical search."
Smaller companies use search advertising mostly for direct sales, while larger companies are more likely to use search advertising to obtain leads. That's in line with something that I've been saying all along: The unfulfilled potential for AdWords/AdSense is in lead generation, especially for big-ticket sales that justify higher bids.
