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May 2021 AdSense Earnings and Observations

May the Force be with you.

         

JorgeV

10:46 am on May 1, 2021 (gmt 0)

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Hello,

Sunny days are coming (in the northern hemisphere), may your income shine too.

unendoro

9:05 am on May 26, 2021 (gmt 0)

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Are stats delayed ?

delorean

1:27 pm on May 26, 2021 (gmt 0)

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44% drop in revenue. What happened to AdSense?

ember

3:02 pm on May 26, 2021 (gmt 0)

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44% drop in revenue. What happened to AdSense?


That's kind of vague. Is the drop due to less traffic? Has the CPC dropped? The CTR? Viewability? Number of impressions?

SebMP

1:00 pm on May 28, 2021 (gmt 0)

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Me too, drop by 37%
everything is good except, Clicks are dropped suddenly

gatormark

3:36 pm on May 28, 2021 (gmt 0)

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Everything is status quo for me; a slow but steady decrease because schools are closing for the summer. June, July, and August are the slow times for my websites.

Mentat

6:21 pm on May 28, 2021 (gmt 0)

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US ppl are getting ready for a 3 days weekend.
Monday is Memorial Day and the end of the month.

This week was good for me.
eCPM is back to good values, but the traffic is low after multiple serp changes last week.

gatormark

6:47 pm on May 28, 2021 (gmt 0)

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@Mentat

It seems like Google uses a new algorithm every day and even at different times of the day. I monitor the ranking of one of my pages and its ranking fluctuates between 8 and 13. It has been doing this for a while.

Mentat

3:45 am on May 29, 2021 (gmt 0)

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To tell you the truth, I’m pretty much ignoring the Serp and traffic, as it’s completely out of our hands and I’m concentrating on content.

Niresh12495

7:22 am on May 29, 2021 (gmt 0)

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@Mentat has a point. Google algo changes rapidly and google got unrealistic speed expectations from bloggers.

Niresh12495

7:00 am on May 30, 2021 (gmt 0)

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By checking the adrevenue index and adsense earnings i think Adrevenue index can only be compared against CPM Networks
[adrevenueindex.ezoic.com...]

Mentat

8:43 am on May 30, 2021 (gmt 0)

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Use the eCPM metric, not cpm..
A lot of ads are now paid per cpm, not click.

crissdinesh

3:56 pm on May 30, 2021 (gmt 0)

5+ Year Member



Increase in organic traffic after optimizing web vitals. AdSense earning is going bad since the mid of May. Both the CPC and clicks are low. I think ads don't show up on ranking articles frequently for different locations or the ad inventory is bad.

gatormark

1:49 pm on Jun 1, 2021 (gmt 0)

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10.5% clawback (smh).

Mentat

3:48 pm on Jun 1, 2021 (gmt 0)

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For some strange reason, I cannot login anymore to this board using Chrome.

May was a strange month, but in the end it was almost a record.
Adsense is weak, but Ad manager is strong for US visitors.

Clawback was less than 1%.
This 134 message thread spans 5 pages: 134