Accelerated Mobile Pages (AMP) plugin

Does it help?

[bhw1066]

Google are recommending I install this Wordpress plugin.

But does it help?

[lammert]

Help for what? You are posting this in the AdSense forum. Are you interested in the consequences of AMP pages on AdSense revenue?

[bhw1066]

Yes. It's in the Adsense recommendations.

[not2easy]

I thought Google had decided to back away from their 'AMP' experiment? I need to look around for where I read that.

Edited to add: Found the first reference: [webmasterworld.com...] but I know there is a more recent mention - it's hard to find it in site search :( so I'll check other notes...

[lammert]

AMP pages will lose their preferred treatment with the core web vitals update which is planned in a few months from now.

I don't use AdSense on AMP personally, but reports in this forum are that AdSense on AMP performs worse or the same compared to standard pages. I can't remember reports here that AdSense on AMP increased earnings.

[NickMNS]

AdSense on AMP performs worse or the same compared to standard pages.

AdSense performs worse on AMP pages because AMP stats are biased. AMP pages are only landing pages and only mobile. It is less likely for an ad to be clicked on the landing page. Therefore AMP ads are less likely to be clicked, and non-amp ads are more likely to be clicked when using AMP since fewer page views will landing page views. This doesn't mean that overall you will earn less from Adsense when using AMP. It certainly hasn't been my experience.

That said I won't invest in AMP at this point. To get the full benefit of AMP is a complex undertaking that may not be applicable to your site. Simply using a plugin, just means you'll be creating another static version of your page and I doubt that there will be much benefit in that. This will only add more complexity in needing to manage more pages. I doubt you can get an ROI.

[SweetPotato]

I'm so glad to learn it's dying, i hate it with passion.