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February 2021 AdSense Earnings and Observations

         

JorgeV

1:09 pm on Feb 3, 2021 (gmt 0)

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Hello,

Just to point we are on February :)

By the way, great month of January, and 0% clawback.

Good luck everybody, see you next month.

ember

9:18 pm on Feb 3, 2021 (gmt 0)

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Excellent Dec, Jan and now Feb. Feels like the old days. How long can it last?

allhearts

2:00 pm on Feb 5, 2021 (gmt 0)

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Less than 1% clawback for december and not to bad so far this year, just above last year at this time, I can't complain.

gatormark

10:34 pm on Feb 5, 2021 (gmt 0)

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February is rolling right along. Up 85% over February of last year. This is the best start to a year since 2017 for me.

Mentat

4:53 am on Feb 6, 2021 (gmt 0)

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The Covid-19 pandemic seems good for the internet, as most of the buying process is now online.

allhearts

8:56 pm on Feb 7, 2021 (gmt 0)

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I'm up now 15% on February of last year at this time, so things are looking better.

Mentat

1:02 pm on Feb 9, 2021 (gmt 0)

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In have a lot of US visitors online now but is 13.00 GMT , so US east coast is barely awake.
I believe that most of the US campaigns are paused at night.
Asia and EU (except UK) seems to be dead.
European economy is in a deep coma.

charanpammi

1:41 pm on Feb 10, 2021 (gmt 0)

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When comapred to January FEB has low CTR and RPM obviously Low Earnings

allhearts

10:01 pm on Feb 10, 2021 (gmt 0)

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This week of February is getting worst for me as it goes on, anyone else feeling the crunch?

allhearts

11:03 pm on Feb 10, 2021 (gmt 0)

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Also noticing crazy clabacks today.

gatormark

2:23 am on Feb 13, 2021 (gmt 0)

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Strange, my pageviews have been dropping this week. I haven't examined why, but I know there has been a lot of SERP volatility over the past 10 days. What is strange is that as my pageviews drop, my revenue is still rising. I wonder if Google is just cleaning up invalid traffic.

[edited by: gatormark at 2:51 am (utc) on Feb 13, 2021]

allhearts

2:28 am on Feb 13, 2021 (gmt 0)

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@gatormark

Noticed the same here.

Broaster

6:33 am on Feb 14, 2021 (gmt 0)

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My CPC is super low, I got 30 thousand visits today alone because one of my articles was on Top Stories, and I got 830 clicks with a CPC of 0.06 cents :( my click thru rate or CTR was 4 percent

My earnings a whopping $44 dollars

Its been like this since mid January for me, I was shocked because this was the first time I got an article in Top Stories so I figured since its organic Traffic the CPC would be higher.

gatormark

2:21 am on Feb 15, 2021 (gmt 0)

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For me, CPC has risen because of Valentines Day. I expect it to return to normal tomorrow.

I'm up 61% over February of last year.

gatormark

3:32 pm on Feb 16, 2021 (gmt 0)

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Very weird start to the day. My traffic is good, but the Page RPM is half of what it normally is.

allhearts

4:02 pm on Feb 16, 2021 (gmt 0)

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@gatormark

Sorry to hear that, mine is a little bit down today as well as well as CPC.

Mentat

4:31 pm on Feb 16, 2021 (gmt 0)

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Very low cpc today, minimum for 2021, is there a holiday?

allhearts

5:02 pm on Feb 16, 2021 (gmt 0)

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@Mentat

Don't think so but I could be wrong, we had one here in Ontario (Canada) yesterday but it didn't hurt my (Canadian) earnings.

One thing I have noticed of late though, as the day goes on the CPC seems to improve a bit, so let's keep our fingers crossed.

CommandDork

9:10 pm on Feb 16, 2021 (gmt 0)

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Maybe the major winter storm in the U.S. these past few days affected things - schools closed, businesses closed - and Monday was President's Day. Even Texas saw freezing temps and snow. Cant even get pizza delivered from anywhere today!

allhearts

9:58 pm on Feb 16, 2021 (gmt 0)

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One thing I tried a few days ago and thought I would share.

I added an extra ad unit to my content page, the result has been: Increased clicks, higher RPM and higher CPC from all ad units.

MayankParmar

2:02 pm on Feb 17, 2021 (gmt 0)

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This month is not looking good so far.. but next month will be horrible when they remove the link ads.

bhw1066

10:09 am on Feb 18, 2021 (gmt 0)



Does anybody have any theories as to why RPM has dropped for a lot of people? My content isn't niche, so across the board.

Are people spending less?

We've been in the pandemic for a year, so why should it be difference this month? Everything is done compared to late 2020 and this time last year, yet traffic is the same.

MayankParmar

4:55 pm on Feb 18, 2021 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



It's pretty normal and happens almost every year: [adrevenueindex.ezoic.com...]

bhw1066

5:34 pm on Feb 18, 2021 (gmt 0)



Interesting link, thanks.

MayankParmar

9:03 pm on Feb 22, 2021 (gmt 0)

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January report: your revenue grew by 80%. Great progress!

But I actually dropped lol.. December was so much better than January.

allhearts

11:36 pm on Feb 22, 2021 (gmt 0)

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Same here, said my January revenue was up 53% but was actually down from December.

gatormark

6:01 pm on Feb 23, 2021 (gmt 0)

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This year is looking very similar to 2018 for me. Adsense revenue is up 60+ percent. 2019 and 2020 were down years. 2020 horrible. My high-ranking primary keywords have all been wiped out by Google SERP updates over the past 2 years. None of them are on page 1 anymore. So, I focused on the secondary keywords and that seems to have stabilized my traffic and revenue.

allhearts

7:22 pm on Feb 23, 2021 (gmt 0)

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@gatormark

Great to hear, our job is never done, gotta continue to adapt in order to stay competitive, keep it up.

allhearts

10:35 pm on Feb 28, 2021 (gmt 0)

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How did everyone do this month?

allhearts

10:56 pm on Feb 28, 2021 (gmt 0)

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@gatormark

Do you do your own SEO?
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