10% here. Every single month I get 10% clawback, 3 years in a row. I guess it could be worse...
Mentat
5:41 pm on Nov 2, 2020 (gmt 0)
0.5% clawback Slow November start
MayankParmar
5:59 pm on Nov 2, 2020 (gmt 0)
2% clawback. Was almost 9% in September.
robzilla
8:33 pm on Nov 2, 2020 (gmt 0)
0% clawback
Well done! 0.6% here.
Decent start to November, but still hoping it'll pick up the pace in the coming weeks, as it usually does... but these are unpredictable times.
ember
1:29 am on Nov 3, 2020 (gmt 0)
Tomorrow, the 3rd, is a big day. No, not the election. Vignettes officially start showing up on desktop, although I've been seeing them on desktop here and there for months. They do very well on mobile. Fingers crossed for larger screens.
robzilla
8:36 am on Nov 3, 2020 (gmt 0)
They do very well on mobile.
No doubt. They're like the popup ads of yore, as effective as they are annoying.
gatormark
9:35 pm on Nov 3, 2020 (gmt 0)
7.7% clawback (normal) but a 17% increase in revenue over October of last year. November is starting out well with a 20% increase over November of last year.
immrrobot
10:16 am on Nov 4, 2020 (gmt 0)
Although my site was hit by May update, surprisingly RPM has been quite good from July. I do think it's because of the election campaigns and it will soon pass away. Does anyone have seen growth since june-july?
Mentat
6:53 pm on Nov 6, 2020 (gmt 0)
My optimism is tanking. November is very slow, it scares me.
gatormark
7:17 pm on Nov 6, 2020 (gmt 0)
November is slower than October so far, but I’m still ahead of November of 2019.
scottb
9:26 pm on Nov 6, 2020 (gmt 0)
My October audience was up 60% versus a year ago, but revenue was flat. November looks better.
But I can't complain. I have a travel site with a heavy emphasis on cruise. At least it hasn't collapsed for good like one of my biggest competitors.
MayankParmar
10:07 pm on Nov 6, 2020 (gmt 0)
November is slow here as well.
gatormark
9:23 pm on Nov 11, 2020 (gmt 0)
Is November still looking good for you US publishers?
adtech2
9:49 pm on Nov 11, 2020 (gmt 0)
It's looking better in terms of fill but CPMs are quite a bit lower still.
Jurien
2:43 pm on Nov 12, 2020 (gmt 0)
How do you guys place your ads to get such high clawbacks? Or is it to do with the niche of your sites? I have many ad units on my pages (up to six or so) and they're spread across the body text plus anchor, vignette and in the sidebar and my clawback is usually no more than around 1%.
ronron
4:38 pm on Nov 12, 2020 (gmt 0)
November is looking good for me.
As for clawbacks, a majority of mine earlier in the year came from datacenters and VPN's. When I blocked as much as I could, I reduced my clawback from 20-40% to 5-8% now. I don't know what's causing the remaining percentage - wish G would give more insight on this - but I'm suspecting ad placement on mobile causing accidental clicks (+bot traffic that I'm unable to identify).
gatormark
10:18 pm on Nov 12, 2020 (gmt 0)
Today's numbers (page RPM) are the best in a while.
My clawback has been consistent since day 1; usually 5-10%. I use auto ads and standard placement (top of page and right column). Nothing special.
Jurien
1:49 am on Nov 13, 2020 (gmt 0)
Ah. That might explain why my clawback is relatively low then. I've long blocked VPNs and datacenter IP addresses on my website.
freitasm
4:30 am on Nov 15, 2020 (gmt 0)
Usually have 5% clawback but this time it went up to a jaw-dropping 30%.
The only thing different from previous months (years) is that I have been working hard to make pages load faster - managed to get .5 second off that number with a combination of server side code optimisation and removing page scripts. I did remove Google Analytics from all pages and wonder if Google AdSense uses any signal from Analytics as an indicator of human behaviour.
Every month 70% of revenue is from a specific country, and that corresponds to 70% of the traffic - both organic and search. Last month was no different so geo is likely not a factor.
Interesting...
worker
10:19 pm on Nov 15, 2020 (gmt 0)
Is anyone seeing a huge drop in Page RPM and Impression RPM today? I am seeing roughly the same traffic and impressions expected so it does not appear to be an Adsense wide stats slowdown.
My clicks and subsequent related revenue are down by over 60% though.
I'm hoping that aspect of Adsense is not reporting correctly and the clicks are just not being displayed for some reason. There is no reason why clicks on my traffic would suddenly drop to one half/one third what is typical.
Anyone seeing anything like this?
gatormark
5:43 pm on Nov 16, 2020 (gmt 0)
@worker
I have not noticed a huge drop in Page RPM and Impression RPM. I have noticed a drop in my pageviews (not sure why) over the past week, but my Adsense income for November is still 30% higher than last year. Very weird, but good, numbers for me.
puckparches
6:34 pm on Nov 16, 2020 (gmt 0)
@worker @gatormark
The same thing here drops in revenue in the last 4-6 days.
ronron
5:31 pm on Nov 17, 2020 (gmt 0)
I'm suspecting G improved their real time invalid activity filtering. I'm not noticing any strange anomalies like really high CTR in my Analytics+AdSense integrated data (which I was seeing almost daily but has been absent the last few days).
Hopefully that means those big end of month clawbacks get filtered out in real time now.
JorgeV
6:11 pm on Nov 17, 2020 (gmt 0)
I feel the same.
Lisa01
8:07 pm on Nov 18, 2020 (gmt 0)
Stats are stuck for me. What about you guys?
globalrminc
8:50 pm on Nov 18, 2020 (gmt 0)
Revenue down 30% for November. CTR down 80%. Anyone else experiencing this?
gatormark
2:47 am on Nov 19, 2020 (gmt 0)
My numbers have gone through the roof the past few days, but my traffic has not changed. I'm having the best 3-day stretch in almost 2 years. I think it's related to Black Friday shopping here in the USA. Overall 35% increase for November with a slight decrease in traffic from last November. I hope no big clawbacks are coming.
