July 2020 AdSense Earnings and Observations

How is AdSense Treating You this Month?

[martinibuster]

July is upon us. How are your earnings?

[Mentat]

This Saturday the payment is horror low.
No more Covid19? All on the beach?

[Matador86]

My sites are 90% in travel, so I am hit quite hard in this crisis. Making around 15-20% of what I did last year in summer *ouch*. Hope things will change fast!

[gatormark]

Horrendous Sunday. The worst in 10 years. Bankruptcies all over the USA. I know the ad spending has to be drying up.

[C_Zalcman]

July 2020 about -59% cut compared to the same period in 2019, and -80% compared to the 2018.
With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?
[iab.com...]

After July 15, when a new Chrome version will be released - possible the beginning of the disaster into online advertising. Everything is being done to have the economic crisis.

[C_Zalcman]

Also, it may be interesting for us, publishers, what happens because of a browser monopoly and how independent web resources, developers and small businesses are being destroyed.
BEHIND MONOPOLY DECISION:
[adage.com...]

[dollarsound]

@Matador86 are you at 15-20% in travel because of the traffic or rpms? My case is ridiculous, March, April I generated 3% compared to 2018, and less than 10% compared to 2019

[JorgeV]

Hello,

what happens because of a browser monopoly and how independent web resources, developers and small businesses are being destroyed.
BEHIND MONOPOLY DECISION:

If Google Chrome hadn't been dominant on the market of Web browsers, cookies would have be gone since a long time. All other browsers are blocking them by default. Also, keep in mind that most of other browsers are also blocking by default ad networks scripts.

So, it's thank to Chrome's domination, that you are still earning some money from Adsense.

[C_Zalcman]

Today, almost all "other" browsers based on the same Chromium engine and currently are the experimental basis for the main browser - Chrome.
The transition from independent browsers took place a few years ago. They offer people "privacy", but actually collect and sell search and visiting history to the same good known company, is their main source of income. The difference is that now only they can collect and control information. It's wallet garden and false privacy. it destroys small business.

[C_Zalcman]

So, it's thank to Chrome's domination, that you are still earning some money

Without several monopoly companies, including their browsers, we'd all be making a lot more money. Now they're deciding how much to give us so you can still be loyal to our XXI slave owners.

And what kind of business we have? When they cut money without real accounting for what. The problem is, they're dominant and now advertisers, publishers, software developers, a small business... we have no choice. Browsers, search, social networks, advertising, web standards, all main web resources controlling by several huge corporations. Most people just put up with deception. What's next? They are moving us to totally controlled web. They do all this under the guise of false privacy.

[JorgeV]

No hard feeling, but it sounds like you based your business model on the idea that you will get free traffic from search engines, social networks, etc, ... and earn money by letting the same companies to pay you for display ads from their own advertisers inventory. This might have work for a while, 10 or 15 years ago, but this is way too risky to rely on others like that .

I've been criticized for saying it , but I rely on no one, just myself. I am a one person business (since 20 years), and I built the traffic for my sites by myself, "only" 30% of my visitors are coming from search engine or social networks. And I manage ads space myself, mixing adsense, affiliation, direct ad selling, partnership etc...

This is hard work, to build a reputation, to set up a friendly relationship with your audience, so they return, and talk about you, etc...

[C_Zalcman]

And I manage ads space myself

Soon it may happen that we won't be managing yourself, without control of a large company. Just read Privacy Sandbox proposal [chromium.org], they will limit api calls, your server do not get any information about visitors without company and user approval. All this is done under the guise of privacy. But in reality, no one will have access to visitors information - total control by browser developed by private company. How you will manage your spaces in that case is a big question. No cookies, no storage access, no user agent string, nothing, limited use, read a Privacy Biudget proposal:

Once we’re ready to enforce the privacy budget, subsequent API calls that violate the budget will either result in an error being thrown or, if possible, will be replaced with a privacy-preserving version of the API that either returns imprecise or noisy results

They will block or return noisy results to your server. And how to understand "that violate the budget "? They will sell API calls? No money - no information about your own website visitors?

[C_Zalcman]

There are one solution and time is running out.

Real product manufacturers, advertisers and publishers need to invest a huge amount of money in the development of another open-source browser and actively offer it to users in exchange for discounts on their products, including transparent privacy controls. Otherwise, after several years they'll pay a lot more. An undesirable legal business will just go bankrupt, because of the web monopolization by several giants.

[JorgeV]

I never relied on cookies, and data storage, I didn't even know such thing existed until recently.

edit: just to add that, the ePrivacy directive of the EU signed the end of cookie, and other tracking methods of that kind, this was initiated in... 2002 (if I don't make mistake). So there were plenty of times, to learn to do things differently, 18 years ! It's not like if it was sudden.

[worker]

Stats stuck for anyone?

[kegnum]

Im seeing a freaky high RMP/CTR... pageviews not lining up with my stats. Really hoping this is something like pageviews are stuck but clicks are still being recorded and not that I am being massively clickbombed. I'm not seeing any evidence of it, unless they are using AWS to do it.

Anyone know a way to actually see which IPs are clicking on adsense?

[Lisa01]

Same for me. Looks like a bug

[kegnum]

Lisa, does it seem like all stats are frozen or just pageviews?

[CommandDork]

I'm seeing crazy-high RPMs account-wide too. Also same story on a client's account.

Thought it was 2012 there for a second.

I'm sure Google Bear is already sharpening her claws for the clawback to follow.

[worker]

Ok. Everyone is seeing what made me ask the question. VERY high RPMs with low pageviews.

My guess is that the pageviews stats are 'stuck' which is why the RPMs seem extremely high.

Once the pageviews are displayed correctly, the RPMs will drop to the appropriate levels.

Glad to see its not just me.

Thanks.

[ronron]

Page views are definitely stuck on my end. CTR also on the higher end.

What was odd that I noticed, is the active view percent on my ad units. They are all REALLY low. Ad units with historically 60%+ viewability, is showing at 5%. Something definitely broke.

[Lisa01]

Kegnum, page views are stuck for me. Even earnings were stuck for a couple of hours.

[Sally Stitts]

@ronron

Happy Join Day! Welcome to the club.
Spending time here is truly educational, but I am guessing that you already know that! HA!
.

[ronron]

@Sally_Stitts TY!

I've actually been lurking for years and years. Maybe the past 15 years or so. Rode the roller coaster that is AdSense with all of y'all :)

[ronron]

Just to note, my stats fixed themselves. Even the odd viewability percent issue also seems to have been rectified.

[ember]

Pageviews have been lagging all day, but RPM has been outstanding. At one point, it was $256 :)

[immrrobot]

CTR is like 3% and RPM is normal. It's just CPC has dropped down. It just looks like CTR has increased just to compensate the low CPC. Strange

[Mentat]

Ad manager is stuck or my site is dead.

[frankleeceo]

How does everyone CPM compare to last year? Ezoic ad index is showing about a 10% boost, but I don't think I am seeing it on my end.

[adtech2]

Finding that Eozic is very wrong.

[Mentat]

Today I had the lowest eCPM since March.