If you have a Google Ad Manager account does that mean you have Adx as well or do they give Google Ad Manager accounts without Adx thanks.
matbennett
11:00 am on Jun 24, 2020 (gmt 0)
AdX monetisation has to be specifically enabled on a GAM account for you to access it. That can either be done by Google if you meet their criteria and your AM thinks it will benefit you, or through a Google Channel partners (including Google Certified Publishing Partners). Working with a partner likely means that they'll manage the adx part of it and take a revenue share for that, but should come with other benefits.
Samsam1978
3:19 pm on Jun 24, 2020 (gmt 0)
ummm I think I am eligable as she spoke about putting on the account. Do you know what the criteria is for Adx?
matbennett
3:27 pm on Jun 24, 2020 (gmt 0)
It used to be something like 20m pageviews a month, but I think it is quite flexible now. Google seem to be approving more AdX accounts now. The strategy is unclear. I run a GCPP and we now get a lot of enquiries along the lines of "We have adx. we don't know what to do with it". In fairness, I remember having that exact same moment some years back, but if there isn't a clear reason for AdX I am not sure why it is being enabled.
It's worth having for sure. Whether it is worth using over AdSense will depend on your set-up and strategy. If you can get enabled for Open Bidding then the advantage is much clearer, but that now usually means paying out for GAM 360 (or working with a partner who already has it)
