Google AdSense Publishes Ideas to Improve Your Business

[engine]

Google has published a number of ideas to help AdSense Publishers optimize their business in changing times.

It's always useful to get a few ideas and reminders to help grow as a publisher. Many of you will already know these, but for new publishers it's always helpful.

[blog.google...]

[Sally Stitts]

"... use auto ads"
If you believe that explosively huge is ideal (I do not), then go for it.
Then do it again, and again, and again, on the same page, with the same untargeted ad.

"Make sure your ads are responsive."
Which really means, "Always make sure your ads are AS LARGE AS POSSIBLE." Ignore any specified container.
No, this is NEVER my objective, nor will it ever be.
I prefer subtlety to a baseball bat over the head, or a fist in the face. Just one attitude/approach does NOT fit all. Sorry.

Beat them into submission. I guess everyone expects it now. Seems to be the wave of the future.

"... it becomes even more important to have a mobile-friendly site with good page speed."
As has been stated here many times, NOTHING slows down page speed more than AdSense ads.
This is fact, everyone who comes here and reads, now knows it.
I don't see any suggestion to work around this. The only solution is to remove the ads, if speed is THAT important.
The previously touted solution was AMP. I read here that that has not been working out so well.
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[ember]

I'd still like to know whatever happen to the Coalition for Better Ads' guidelines. They were supposed to go into effect two years ago and frowned upon nearly everything auto ads do. Now I can't even find how to check if my sites have been reviewed in Webmaster Tools. Did the whole idea about improving user experience just die on the vine?

[Sally Stitts]

And the "speed", now "user experience" thingy.
Since all my pages are responsive, they are identical for desktop and mobile.
Yet, my desktop score is 100% GOOD for desktop (every page), and yet 100% SLOW for mobile (every page).

Can we cut to the chase, and just tell me what you want me to do, besides fret, wonder and dance?

EDIT: Sorry. Bad day on the farm. Lots of stuff going sideways.
I need to keep reminding myself. Sometimes, just SHUT UP is a good policy. Let it pass. All of it.
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[tangor]

Sales pitch, nicely done. New info? Not sure. I will wait for others to chase the rainbow and check back on how that all worked out.

Just cautious these days. So many other g recommendations have fallen short over the last decade so opting to avoid blood on the bleeding edge. :)

[Sally Stitts]

Just to "second" tangor's comments above -
I feel that the Internet has trained me for years, not to be an "early adopter".
Is there any super advantage to being the first to "jump on the bandwagon?"
NO, but there are severe disadvantages - getting burned for being a beta tester, bleeding for the newest thing, taking the hit for others, etc.

I prefer the old adage, "I'm from Missouri, show me". Then, MAYBE, I will follow.
This applies to ANY latest version of ANYTHING - software, browser, revolutionary wonderful new thing, etc.

I am a big believer in testing - test everything you can, But first, let someone else test. Let them bleed. Saves so much time. And frustration.
And there are plenty of folks who will, which makes it very nice.
Just come HERE, and read all about it (their experience). The BEST reason to visit WebmasterWorld, IMHO.
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