Forum Moderators: martinibuster

Message Too Old, No Replies

New to Adsense

with 90K unique visitors and 150K views in a higher ed news niche

         

nzawk

4:35 pm on Apr 10, 2020 (gmt 0)

5+ Year Member



Hello all,

I'm managing a top-quality content higher education bilingual website (English, Arabic).

I'm browsing through the messages and see that it must have been the worst month to join Adsense with everything going on around the world. Nevertheless, I will give it a try but I'm struggling with CPC (0.01 to 0.06) and CTR (0.2 to 0.7). I am running experiments and trying to optimize, but I seem to need advice from people who have a long experience doing this.

My question is: How can I bring up my CPC or CTR without doing anything on the editorial end (which I don't control, but it is top-quality journalism to be honest)? Is it a matter of time? Is there a way to filter out low CPC ads?

NickMNS

5:09 pm on Apr 10, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Is there a way to filter out low CPC ads?

The most important thing is to understand how AdSense prices are set. AdSense, as with most ad networks, is auction based. The ad that appears on your page is the ad that bid the highest. The prices are set by supply and demand, more supply for less demand == lower price, and higher demand for the same supply == higher prices.

One can filter out out "low CPC" ads but the question to ask is what will replace them. In an auction system they will be replaced with the next highest bid, which is priced lower than the "low CPC" ad in the short run. In the long you are reducing demand, by blocking bidders and you are keeping supply the same so as a result prices will fall.

Another option is not to replace the ad, simply block out the slot. This will keep supply and demand equal and should not negatively impact prices, but you will have blank ad spaces and be forgoing potential ad clicks albeit low priced clicks. (See the ad-balancer feature in AdSense)

A third option is to set a price floor, block AdSense ads from showing below a certain price and replacing those ads with ads from another source. But this is not possible with AdSense alone, you would need to implement Ad Manager or another ad serving platform. The other issue here is finding other ads to display, you either need to sell direct, or find another ad network. Optimally managing multiple ad networks can be challenging. You could also usse in house ads to promote your own content.

The final option, is header bidding, where you get multiple ad networks to compete against each other. This essentially maximizes demand for your set supply, thus maximizing price. But it can be complex to set up and requires you working with a third party, such as AdExchange and also requires the AdManager. But given sufficient volume this is the best solution.

One other point, I don't focus on CPC I rather focus on RPM, there are several ways to get paid by ads CPM, avCPM, Engagement, and clicks, ultimately I don't care which method the user uses, what I care about is that I am maximizing revenue. RPM aggregates all these methods and gives you one number, so I worry only about RPM.

Is it a matter of time?

Yes, to some extent time does have an impact. Higher demand drives higher prices, if advertisers are not aware of your website they may not be targeting your audience. As your website get known, as advertiser begin to see good results from your website, they may begin to search you out specifically which equals more demand. How big is this impact? It is really hard to say as it really depends on your niche and demographic, and it is difficult to measure.

nzawk

7:52 pm on Apr 10, 2020 (gmt 0)

5+ Year Member



Thank for your reply, that was really helpful.

This suggestion seems promising, I'll look more into it: "A third option is to set a price floor, block AdSense ads from showing below a certain price and replacing those ads with ads from another source. But this is not possible with AdSense alone, you would need to implement Ad Manager or another ad serving platform. The other issue here is finding other ads to display, you either need to sell direct, or find another ad network. Optimally managing multiple ad networks can be challenging. You could also usse in house ads to promote your own content."

not2easy

8:03 pm on Apr 10, 2020 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hi nzawk and welcome to WebmasterWorld [webmasterworld.com]

That "Welcome" link tells you more about how to use the features of the forums here. Some things can seem a little confusing at the start.

I hope some untangling helps. ;)

Broaster

4:14 am on Apr 11, 2020 (gmt 0)

5+ Year Member Top Contributors Of The Month



You have high traffic, but I noticed Google Adsense doesn't pay high CPC if someone from a third world country clicks an ad

On my adsense people who click ads from Europe, USA and Canada earn me more money, I had some traffic from Philippines and India but their clicks only paid me a few cents.

So if you get high traffic from the USA or Canada you will make good money per click.

I saw a comparison chart a while back someone was getting 30k visits a day and he compared it to his other site which mainly got traffic from some East Asian country and the USA traffic site was earning him $250 dollars on average a day, while the other site with similar traffic with mostly third world traffic and with higher clicks was only earning him $25.00 a day on average.