First Price Auctions

[csdude55]

Sorry if this has already been discussed, I didn't see it.

Last year I found that I was getting slightly more money with Adsense than with AdX, so I moved back to Adsense. But I recently read that Google rolled out "first price auctions" last year, completed in September:

[ezoic.com...]

Have you guys experienced a significant improvement from this?

[yaashul]

We were using ADx till October. But in the month May and June we tried adsense o fewer unit and found it was paying better than Adx. Now since November Adsense is regularly beating Adx with 1/3 unit only.

[engine]

Just for the record, here's what I found on the topic.

[webmasterworld.com...]