Welcome to WebmasterWorld Guest from 3.227.249.234

Forum Moderators: martinibuster

Running my own banner in rotation with Adsense

     
2:05 pm on Oct 2, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Mar 15, 2013
posts: 1193
votes: 119


I have Adsense on my site, and have advertisers that would like to have a banner in that spot and pay me directly.

Can you guys suggest a way that I can do this? I'm not using DFP yet, just Adsense.

And how would I determine a fair rate?
9:54 am on Oct 3, 2019 (gmt 0)

Junior Member from GB 

10+ Year Member Top Contributors Of The Month

joined:Aug 18, 2005
posts: 144
votes: 30


If you want to use the same placements then the best way is to use Google Ad Manager (DFP). You can then set a price on the direct sold banners, delivery goals and GAM will maximise earnings by having AdSense bid against it.

The rate is generally "what the market will bare". Direct sales has a LOT more overhead than AdSense so be sure to price in the time you will take going back and forth to negotiate the deal, get creatives, invoice and chase payments. Also be wary of how any targeting criteria affects the value of those impressions (if they just want desktop, particular pages or US only for example). Unless a single buyer is taking a very significant proportion of impressions I'd be looking for a rate that several times higher than your open market CPMs
8:27 pm on Oct 3, 2019 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Aug 3, 2015
posts:319
votes: 125


I'm selling directly an adspace with Ad Manager for about 10 euro's each 1,000 impressions. Adsense is about 0.65 euros each 1,000 impressions. Honestly if I could sell much more direct I would be happy with a CPM of 3 or 4 euro's than I can stop working and focus at my website ;-)
8:42 pm on Oct 5, 2019 (gmt 0)

Senior Member from AU 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 22, 2003
posts: 2266
votes: 152


Another thing to be wary of is "Äd switching" - what you had previously expected to be displayed suddenly becomes something vastly different.

That happened to a friend in my genre. He ended up having an ad manager work for him on a 30% commission nearly two decades back and he has never looked back since. He now has a family run mini empire funded by advertising which among other things put his children through university.

Every so often AdSense chase him up with "please come back".

No way.
3:08 am on Oct 6, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Mar 15, 2013
posts: 1193
votes: 119


Another thing to be wary of is "Äd switching" - what you had previously expected to be displayed suddenly becomes something vastly different.

I'm confused, what exactly do you mean?

FWIW, I've been trying to find commission-based employees for about 10 years, and all I find are people that think they're going to sit behind a desk with their feet up and get paid :'-( That's a whole 'nother story, though, but it absolutely kills me.
8:51 pm on Oct 6, 2019 (gmt 0)

Senior Member from AU 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 22, 2003
posts: 2266
votes: 152


"Äd switching" is where you have approved an advertiser to display their benign blue widget ads, and after a time unbeknown to yourself "Red Hot #*$!o" ads begin to appear. Or maybe just ordinary ads you would not approve.

As my friend said, it is likely AdSense were [back in those days] taking up to 30% off the top of ads so he settled on that rate when he offered the job. The advertising manager is responsible for everything related including ensuring accounts are paid. If he hasn't retired that job was a full time job out and about talking to people in the industry.

Last time I checked the site was tastefully littered with advertisements from big names in the industry, where possible ads relate to page content. When it is not possible to match to content then no ads appears at all.

Advertising paid for a family member to compete a university degree in all things IT including web design etc. etc.

Heh! heh! Daddy said congratulations - you are now in charge of the web site, I just do the content. It is an absolutely beautiful site, tastefully designed to look extremely professional and authoritative.

I should add that my friend had a head start in our genre having been a college lecturer, and author of around 70 books before he even considered a web site. He was well known before the internet came along so selling him to industry advertisers wasn't hard.
12:52 am on Oct 7, 2019 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:10457
votes: 1091


Keep it simple ... which pays better? That is who gets that real estate,

g is pretty much penny ante, consistent at their scale, but pennies for everyone else. Sell that prime spot to the highest bidder... likely not g...

ymmv

.
12:55 am on Oct 7, 2019 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:10457
votes: 1091


Aside ,,, if your advertiser knows they have the "top spot" and NOT "cycled in with the rest of the ads" you can earn even more.

Pick and choose!