Buying traffic and getting positive ROI

[silversillu]

Have you been able to achieve positive ROI when buying traffic for your AdSense pages?

If yes, I have a few questions for you:
1. Where did you buy your traffic?
2. How much did you pay for the traffic?
3. In which niche is your website?

Here's what made me curious about this topic:
- Marketers are worried that a big chunk of their ad budget goes to clicks made by bots or other types of bought traffic, they also claim that buying traffic is an extremely lucrative business.
- Content makers usually say that buying traffic for AdSense tends yield in neutral or even negative ROI.

So, where is the truth here? Are people making AdSense money through buying traffic or are marketers worried about something that is not real?

[IanTurner]

There was in the early days of Adsense a lot of adwords to adsense arbitrage where people would buy cheap adwords ads (not easy these days) and send them through to high value adsense pages (also rarer these days). Google's ad quality score pretty much put an end to that practice as a widespread plan.

The issue with buying traffic - via any means is the traffic quality has to be high - and to get high quality traffic you have to pay more which leads to lower return on investment.

[tangor]

@silversillu ... Welcome to Webmasterworld!

What used to work in the old days does not fair so well THESE days. Buying anything has the same caveats on the web as in real life: you get what you pay for ... and most times it is not what you really wanted...

Good luck!