Google AdSense Works on Protecting its Network

[engine]

Google is making changes and what it calls enhancements to ensure it defends against bad actors in the AdSense environment. It gives an example of publisher code being used by a bad actor on a bad site to bring a good site down. It's improved systems are helping to identify problems of invalid traffic and high risk activities before ads are served.

These defenses allow us to limit ad serving as needed to further protect our advertisers and users, while maximizing revenue opportunities for legitimate publishers. While most publishers will not notice any changes to their ad traffic, we are working on improving the experience for those that may be impacted, by providing more transparency around these actions. Publishers on AdSense and AdMob that are affected will soon be notified of these ad traffic restrictions directly in their Policy Center. This will allow them to understand why they may be experiencing reduced ad serving, and what steps they can take to resolve any issues and continue partnering with us.

[adsense.googleblog.com...]

[tangor]

You'd think these features would have been implemented from the get go ...

Whenever the word "restrictions" is involved more transparency is urgently needed!