Roll Call: Does this work to improve Adsense rev?

[webmastertexas]

Here's a question I really want people to give their opinions on, but only if they've done it and seen a result (for good or ill). I really don't want guesses. If you've already done this, I'd like to know your results.

I run banners on my site (it's very content-oriented -- okay, it's movie reviews), and I'd like to get rid of them completely, or at least a lot of them. I also run ADsense, and I think I can make more if I get rid of a lot more clutter (I've already gotten rid of a lot of clutter (re: banners), and seen some minor improvements in adsenses).

Question: Have you ever removed banners from your site completely, and seen results? For good or bad? Share your experience. I'd like to know if others have already done this, and what was their results. Also, please share anything related to results/hard evidence regarding banners and Adsense and how the two clash/work with one another.

Thanks.

[tebrino]

When I removed popups my AdSense CTR increased, but my overall revenue is lower. It's your choice. If you wish to earn more money and annoy your visitors or earn less and create stronger base of potential customers. Since you have movie review site, you should probably try to sell movie DVDs

[ken_b]

Can I reverse this? I added banners to a few pages, and the adsense performance went up, the banners are doing great as well.

That might be because those pages get mostly highly targeted traffic and the banners are very targeted to what the visitor is looking for.

Frankly, I thought the banners would hurt the adsense performance, but that hasn't been the case at all.

[webmastertexas]

I'd like to put targeted banners on as well, but right now I'm running generic Fastclick ads.

[jetteroheller]

I have removed all banners from my sites 2001 because the CTR was beyond 1:400, the earnings a joke.

This was as I changed 2001 to a new layout.

I use a special layout where at screens bigger or equl 1024x767 no scrolling is necessary.

So there is no place for banners using up much space for a pathetic CTR.

Maybe I test in the future small buttons from affliate programs directly connected to the content of a page additional to adsense.