I've found that the speed of my webpages plummets, from 75% (no ads) to 45% (3 ads), when analyzing them through PageSpeed Insights (mobile). The ad units are 300x250. If I insert only 2 ad units the speed is 55%, but the incomes obviously decrease. With PageSpeed Insights (desktop) the speed in 85% even with 5 ad units.
First of all, I do not understand why Google penalizes so severely the load of the ads, since they are loaded asynchronously:
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js">
As far as I understand, the consequence is that it takes 1-2 seconds for the ads to be seen by the user, but the rest of the contents are showed ok, right?
I'd like to share experiences from other users with this issue of "speed vs incomes" on mobiles.
- Can I consider that 55% with 2 mobile 300x250 units is an acceptable score?
- Would it be better if I increase the number of ad units, but I reduce their dimensions? (e.g, 1x300x250 + 2x320x50)
Thank you.