Google Ad Manager

All about settings, tips & tricks for Google Ad Manager

[Runfun]

As some already noticed the name Ad Manager is posted regularly in the comments at the Adsense topics.

From Wikipedia:

Google Ad Manager is an online advertisement service brand introduced by Google in June 27, 2018. It consists of two former services, including DoubleClick for Publishers (formerly known as DART for Publishers) and DoubleClick Ad Exchange. It can be used as an ad server but it also provides a variety of features for managing the sales process of online ads using a publisher's dedicated sales team. Should a publisher not sell out all their available ad inventory, it can choose to run either other ad networks or AdSense ads as remnant inventory in Google Ad Manager.

Hopefully we can help each other for those who are new to Ad Manager or who have a problem and want help or for sharing tips and tricks.

[Runfun]

About inviting an advertiser to view their orders.

I've used all steps mentioned here [support.google.com...] to invite an advertiser so he can view the reports of his orders. It all works fine, the advertiser can login my Ad Manager account but he can't see his orders. I assigned him with the same companyname I used at the settings of the order and it's all like the link above. What could go wrong with this?

[Runfun]

I foudn the solution, instead of a contact is pointed directly to ads of his/her company you need to look for the inventory and add the trafficker/salesperson or whatever the contact is. Now my advertisers can see the reports by them selves and it also shows more confidence to them about the numbers.

[Runfun]

So my setup now is:

1st - direct sold ads for a nice CPM but with a frequency cap of 4 impressions each week for each unique visitor (advertisers won't spoil their budgets with endless impressions per visitor);
2nd - 4/5 ad impressions each slot for each unique visitor a week, filled with banners for affiliates or a page at my website with several affiliates combined;
3rd - header bidding competing with Adsense
4th - leftovers get filled with in house ads, few Adsense ads and lower quality affiliate ads.

Through the years there was a decline of Adsense CPM but that is compensated by direct sales and affiliates. So Adsense was about 100% of my revenue a few years ago, now it's not even 40% of my revenue.

[Runfun]

The above setup is still the same for about 80% but I'm delivering less ads to Adsense because it plunged with the recent crisis. I've made several tweaks with affiliates that are doing better at mobile devices like forms for leads but sales with a lot of asked data, etc. are performing better at desktop/laptop devices.

My 4th step above has a bit more less paying affiliate ads and overall I'm having a great month because affiliates are compensating more than I lost with Adsense.