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August 2019 AdSense Earnings & Observations

Discussion of AdSense Earnings for Month of August 2019

     
5:59 am on Aug 1, 2019 (gmt 0)

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System: The following message was cut out of thread at: https://www.webmasterworld.com/google_adsense/4951819.htm [webmasterworld.com] by martinibuster - 1:08 am on Aug 1, 2019 (utc -5)


Well with ad units with a fixed size you can deliver a back-up ad but what with a responsive ad? I can't find the box to use a link.

I thought Adsense is going to end the function of back-up ads?
6:20 pm on Aug 15, 2019 (gmt 0)

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@Runfun, coincidentally, I wrote that article. I spent a couple of decades managing online salespeople at two large media companies.

I had multimillion dollar annual sales budgets and clearly saw a steady decline in CPMs. Google and Facebook were always big issues. If you want to sell on your own, it's possible to succeed, but it's also a steep learning curve if you haven't done it before.

If you want some free advice, you are welcome to PM me. I'm mostly retired now with plenty of free time. :)
9:08 pm on Aug 15, 2019 (gmt 0)

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thanks for the read @scottb, I have to say I was surprised with the very high CPM of in house campaigns (compared to third party networks like Adsense), there's no date on the article however, which would be quite relevant.
1:28 am on Aug 16, 2019 (gmt 0)

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Adsense on steroids today? My RPM stamds at 220% of the same day last week. Why the fluctuations the last months?
3:09 pm on Aug 16, 2019 (gmt 0)

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I haven't been on here for quite a long time. However, I see things haven't changed much :-) earnings are dismal for me. My next payment will be £81. I can only dream of the days when I was bringing in £700 a month. I haven't even reached £40 this month. Typically, I'm making £2.50 in earnings a day, it's absolutely pathetic.

I even let Google make changes to some of the ads but that hasn't made the slightest bit of the front so I don't really have much faith in any of their advice.
4:16 pm on Aug 16, 2019 (gmt 0)

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@koan, yes, those CPMs are high. The article is a bit dated, but still mostly valid. In-house campaigns at large media companies often command higher CPMs than your average AdSense rate for several reasons:

1. Add back the 32% that AdSense keeps, which means a $6.80 CPM to you is really $10.00 at the point of sale.
2. Media companies, especially newspapers, have high-value content such as employment, real estate and automotive advertising.
3. They use a lengthy list of tactics to drive up CPMs.
4. They are often selling to less-sophisticated advertisers.
5. They sell brand more than response.
4:47 pm on Aug 16, 2019 (gmt 0)

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@kireb it's high for me too.
9:45 pm on Aug 16, 2019 (gmt 0)

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@scotbb, what a coincidence and I'll message you probably in the weekend.

In my case it's just a harassment what Adsense pays and I'm active in finance (trading, etc.). I'll keep moving towards affiliates and direct sales. For example yesterday one lead of €60... nowadays with Adsense and about 150K of pageviews I've the same... LOL! So I can better focus on one lead a day than wasting time and obviously money with Adsense. Last month's I've a direct advertiser and I'm helping them as much as I can: geo targeting and a frequency cap. So no waste of dozens of views for a unique visitor. They pay almost the same each month as Adsense but only for about 5% of the views Adsense get.

Something else about user experience and Adsense. I've a responsive block block at the bottom of my website for smartphone users. Normally it's filled with 300x250 or 336x280 ads. Today I mentioned 300x600 ads. It's not a good user experience to fill a screen with an ad. Google doesn't give a .... about user experience. I believe I'm only a mouse in their laboratory.
10:01 pm on Aug 16, 2019 (gmt 0)

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TinyPic is shutting down - [webmasterworld.com...]

Reason given: ever-declining on-site ad revenues
2:21 pm on Aug 17, 2019 (gmt 0)

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Damn! I love tinypic :(

Still use it all the time. I wish they’d have made an app - I’d have paid for that.
2:52 pm on Aug 17, 2019 (gmt 0)

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Google doesn't give a .... about user experience.

Google Search, Google SERP and Google Adsense are different things. I don't remember Adsense mentioning user experience in all their guidelines ...

By the way, one more reason to limit the size of responsive ads using CSS.
6:21 pm on Aug 17, 2019 (gmt 0)

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Is Adsense reporting down?
Never seen this before
8:14 pm on Aug 17, 2019 (gmt 0)

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@Dimitri there's an users guideline for user experience shared by Adsense. Just Google at it (user experience Adsense).

They also say they confirm to the IAB guidelines. Okay a 300x600 isn't mentioned as intrusive but it's not a good user experience. Even when the 300x600 is blank for half it size.
11:38 am on Aug 18, 2019 (gmt 0)

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It's still a mystery to me why a billion-dollar company can't collapse blank ad space.
12:33 pm on Aug 18, 2019 (gmt 0)

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@Dimitri there's an users guideline for user experience shared by Adsense. Just Google at it (user experience Adsense).

This is just for the appearance ...

It's still a mystery to me why a billion-dollar company can't collapse blank ad space.

It works for me. When there are no ads, and no backup ads configured (something no longer possible now), the space is collapsed.
1:25 pm on Aug 18, 2019 (gmt 0)

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It's possible to use passback ads with Adsense Manager, I opened a subject here recently.

Problem is that I use few ads directly with Adsense and there they don't collapse or show a 300x600 space filled for 300x250 and blank underneath it. Dimitri you said css could be a solution but how? It would be the best solution if Adsense would collapse it decently.
2:02 pm on Aug 18, 2019 (gmt 0)

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It works for me. When there are no ads, and no backup ads configured (something no longer possible now), the space is collapsed.


It only works about 15% of the time for me. I use the plug-n-play Adsense code.
7:03 pm on Aug 19, 2019 (gmt 0)

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300x600 is acceptable on mobile as long as it is under the content.

Also, if you are running a responsive ad with data-ad-format="auto", I don't know why you are getting white space.

I only have white space issues when I used a fixed height.
6:11 am on Aug 20, 2019 (gmt 0)

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Wow! Yesterday's numbers were almost the worst in history for my main website. 135,000 page views and horrible income. This is crazy...and this is supposed to be the beginning of my "good numbers." It's almost as if there's no reason to put ads on my main website. Weird, but it seems like my USA income is the worst...with decent traffic.
9:16 am on Aug 20, 2019 (gmt 0)

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After an usual fantastic day yesterday
Have the feeling that Adsense intervene in the revenues not only by clawback but also ‚forgetting‘ to count clicks
Just an intuition
2:21 pm on Aug 20, 2019 (gmt 0)

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@Nightmute, I checked the code and it does contain data-ad-format="auto". Maybe it's just a test of Adsense because the first weeks that ad didn't showed 300x600 as responsive ad. Last days I see more and more 300x600 ads without the white space involved.
3:50 pm on Aug 20, 2019 (gmt 0)

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[forbes.com ]

Recession?
4:37 pm on Aug 20, 2019 (gmt 0)

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So, how's today? It seems lower than usual for me :( .
4:43 pm on Aug 20, 2019 (gmt 0)

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Yeserday top
Today abyss
9:29 pm on Aug 20, 2019 (gmt 0)

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It's weird how my smaller websites have a considerably LARGER page and impression RPM than my larger website.
9:52 pm on Aug 20, 2019 (gmt 0)

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My page RPM for today was about 45% lower than the 1st of August. During the month there was an on going decline. More than 130K pageviews today and it earns only a few pennies (low XX but you know what I mean).
1:56 pm on Aug 22, 2019 (gmt 0)

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Is anyone seeing a delay in Adsense payments to their account today?
4:53 pm on Aug 22, 2019 (gmt 0)

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22 is the earliest date for payment give some time
The money is transfered prior getting tje email.
7:44 pm on Aug 22, 2019 (gmt 0)

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It came through just a couple hours later than usual. Normally they are spot in time every 22nd... between 8 and 9 am
7:44 pm on Aug 22, 2019 (gmt 0)

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please ignore
9:08 pm on Aug 22, 2019 (gmt 0)

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Started noticing yesterday that where google was showing ---x90 ads on desktop, they are now showing ---x200 or larger in height ads, this has happened all over my site, has anyone else noticed this on their sites? Whatever happened to a better user experience? I have a gut feeling this is going to hurt my traffic. I'm using the new ad codes (responsive).

Eddy
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