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Global Better Ads Standards Effective From July 9 2019

     
3:21 pm on Jul 2, 2019 (gmt 0)

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Global Better Ads Standards. Google Chrome will support the Better Ads Standards globally from July 9th. Ads may be filtered on Chrome browsers if you don't comply with the standard.

I just got this notification in my Adsense Home Page.
5:15 pm on July 2, 2019 (gmt 0)

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Yes, I did report it in the adsense topic, yesterday.

Ads may be filtered on Chrome browsers if you don't comply with the standard.

I wonder why "may" be filtered. If Google Chrome applies the BAS, and a site doesn't comply, then, ads "must" be filtered. So I wonder why they say "may".