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Quantcast/comScore on webpages

4:07 pm on Jun 7, 2019 (gmt 0)

Junior Member

10+ Year Member

joined:Jan 31, 2009
votes: 4


I have seen many website using adsense/ad manager have comScore script or Quantcast script. As browser is going against tracking cookies... does it make any sense to have those script on the page? Do they provide any help increasing revenue?

10:14 pm on June 7, 2019 (gmt 0)

Full Member from NZ 

10+ Year Member

joined:July 28, 2003
posts: 318
votes: 7

Both these services are similar to Google Analytics but geared specifically to knowing more about your audience. The scripts aren't there to increase revenue directly, they are there for the site owners to learn more about their audience and create better content.

Creating better content is where you get increased revenue.