Hi everyone, what are some of the best ways to monetize AMP pages (AMP traffic?). Regular Asense is very low. Do you think Responsive ads on AMP pages do better than, say 300x250 size?
Thank you
jstock
2:54 pm on May 11, 2019 (gmt 0)
I'm interested in learning how to improve monetization of AMP pages as well. We had a lot of trouble with fill at times before adding header bidding with AdSense backfill/competition. We noticed some days (especially Sundays when we had the most traffic), only half our requests were getting filled by AdSense. We added header bidding using an AppNexus prebid server and then used AMP RTC to call into it. This has helped a lot with our fill issues, but our CPMs are still low.
