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High Pageviews but Lower Ad Impression on Desktop

Too much lower ad impressions on desktop other than mobile platfarm

     
11:09 am on Apr 23, 2019 (gmt 0)

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joined:Feb 27, 2019
posts: 3
votes: 0


Hello

I notice very strange thing

My adsense desktop platform ad impressions are to low

Following is my desktop ads reporting

Page View : 138406
Impressions : 106501
Page RPM : $1.11

Now look at my mobile / tablet and other device platform ad report

Page View : 65529
Impressions : 248415
Page RPM : $3.41

If you see there is huge difference in ad impressions and RPM in compare to desktop and other device ads. Mobile ads impressions are 4 times than page views and also rpm is good but on desktop its too much low

Why its so? Even all other sites in my accounts are fine , all other desktop impressions are good and equal to mobile platform impressions

What happening to my this website , why impressions are too much low

Can anyone help me to solve this issue

Regards
Gaurav
12:05 pm on Apr 23, 2019 (gmt 0)

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Mobile ads impressions are 4 times than page views and also rpm is good but on desktop its too much low

I would look at this as a ratio impression/pageview:

Desktop: 106501/138406 = 0.7694825368842392
Mobile: 248415/65529 = 3.790916998580781

From this I assume you must 3 or 4 ads per page, is this correct?

There are two possible explanations,
1- Lack of advertiser interest for desktop ads (I doubt that this is the case but it is possible)
2- Implementation errors, either CSS or some other issue with your ad code on the desktop page. Check the console in Chrome dev-tools.

Is your site responsive?
12:32 pm on Apr 23, 2019 (gmt 0)

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yes my site is responsive. i have 3 link unit and 3 content ad unit. What you want me to check in dev-tools? Kindly guide
1:29 pm on Apr 23, 2019 (gmt 0)

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What you want me to check in dev-tools?

Check for errors caused by Adsense.