Should I enable "Focus on your best-performing ads"

and "Let Google automatically optimize your account"

[Broaster]

I saw these two options on my adsense account it sent me an alert saying optimize your account with these, should I use them and will they help increase my ad revenue?


Focus on your best-performing ads

Only show the ads that make you the most money.

When you only show your best-performing ads, it can lead to a big improvement in the visitor experience of your site, at minimal cost to you. Other potential benefits include:

Faster loading times
More traffic to your site
Users spending longer on your pages

Go to Ad balance to reduce the number of ads you show and see the impact this has on your revenue.

Let Google automatically optimize your account

Using experiments, Google can automatically make improvements to your revenue or user experience on your behalf.

You can let Google run experiments on your traffic and automatically apply improvements to your revenue or user experience. You'll be notified when experiments finish, and you can undo any changes made. If you'd like to review the results of the experiments first, you can choose to apply improvements manually instead.

The experiments that Google carries out on your behalf run on around 10,000 daily impressions per experiment, or on all daily impressions if you have fewer than 10,000. They test about 50% of those impressions on the new settings and the remainder on your original settings for comparison.

[tangor]

Sounds like a sales pitch to me. Sorry, g's recommendations have generally not been that beneficial so I ignore them unless there is conclusive proof there might be something there.

YMMV

Bear in mind that adsense is not connected to search and sometimes one can impact the other.

[Broaster]

I saw it in the morning when I checked my adsense, it sounds too good to be true so I was wondering if anyone enabled or applied those optimized recommendations.

especially the one that claims it will focus on your best performing ads that will apparently only show ads that make the most money

there has to be a CATCH there, best performing ad could be a low paying one and they could just focus on those, but Id like to see if anyone applied this and it benefit them, you never know with Google.

[ember]

In a word, no. I don't think one Adsense suggestion has worked for me, and whenever I've tried to automate things, it's never worked well. But that's just me.

[NickMNS]

Yes, I have been using the ad-balancer for since the day it was introduced, almost two years ago. It is very effective. That said don't expect it to suddenly increase earnings either. What it does is eliminate a large volume of low quality low paying ads. But it doesn't eliminate them completely. This makes reviewing and blocking ads much easier.

As with most things Google, much of what they offer seems to be based on some magical black-box. This may seem like it is the same but it is not it is actually straight forward. Adsense is auction based, the highest prices get the best placements and then next placements go to the next highest bidder and so on. It's like a ladder. If there is a lot of demand prices will be pushed up, but one typically gets few high priced placements and many low priced placements. A distribution of the price (RPM) to volume graph can be found in the revenue profile report. What ad-balancer does set a price floor based on volume. Take all the impressions, rank then by price, then take the bottom 20% (for example) and don't show those ads.

How does this differ from manually blocking ads? Manually blocking ads simply blocks the advertiser from participating in the auction, thus leaving the next highest (but still lower than the block bid) bidder to get ad slot, this in turn pushes down prices (less demand for equal supply). Ad-Balancer, eliminates the supply at the same time as the demand thus ensuring that prices stay constant.

When not to use Ad-Balancer? The ad-balancer is an account wide setting so if you have sites that serving different geographic areas where prices can be significantly different, then ad-balancer can cause the higher-price ads to show almost all the ads and the other site to show no ads. Also, if your revenue profile graph is flat, which means one of two things, either you have a lot of demand and prices are consistently high, or the opposite you have very little demand and price are consistently low in. Both cases, the ad-balancer may produce less than optimal results.

I hope this helps.

[ubound]

From your experience, does Ad Balancer affect link units as well? I switched to 73% ads / 100% earnings a few hours ago to see what happens. So far, I see all my ads and link units so I am not sure if it began to work.

[publife19]

Has anyone seen a decrease in performance after switching to Ad Balancer?

[CommandDork]

I always see decreases (to revenue) when I enable it. Every single time since its introduction. CPC and RPM may go up but it's only by a little.

[IanCP]

The cynic in me says I have never seen a good recommendation from AdSense in nearly 16 years. Seen a whole lot of bad advice though.

[tangor]

@IanCp ... sorry, 50s sitcom laff track did not come through. Was there a fail on your post?

[IanCP]

I've forgotten - what was it? Sticky me and I'll look in the morning.

[Broaster]

NickMNS

Thanks for the reply, how long should I use it for to really see if its good or not? like a month or a few weeks?

[Broaster]

Anyone else using this and can share their experience? Im still kinda nervous but now ive been getting low click payouts, Im wondering if I should just turn this option on?

But it also makes me suspicious because why would Google help me eliminate low paying ads doesnt that sound too good to be true? That would hurt those adwords buyers who pay low per click to get any reach.

I would suspect they would only help out the big websites like a New york times or huff post or something with eliminating low paying ads over a smaller blog.

[riccarbi]

Enable an experiment, half adbalance and half as usual and, after one month, check which won.

[Broaster]

Thanks Riccarbi
I started an experiment a few days ago it says each experiment will take 11 days
One is set to 80 percent the other 70 percent on adbalance.

Its sad my CPC is very very low. I get high clicks but the pay out is a low average like 4 to 6 cents on average.