google download advertise

[danone]

Hi I am wondering if anyone experience with spammy "click here" get here" "open document" "open" "download now" "convert now" adsense ad on their website.

I disabled spammy download ads including its their accounts from my website 2 weeks ago for a week and I thought that users will experience much better ads I did check coverage rate is fine. After I disable "download", "open" and "converter" ads views and click dropped accordingly as a result my income was sharply decline by 35%

Beginning of this week I re-enable all advertiser accounts and ads that I disabled, it increased my income by 39% for me download now ads is spam and should be banned from adwords or 3rd party advertisers but I can see in this climate we can't get almost 40% more income with any other ad network.

thank you.

[NickMNS]

After I disable... ...as a result my income was sharply decline by 35%

The two are likely unrelated, well almost.

Blocking ads will always have negative impact on earnings. When you block an ad you are limiting demand while maintaining supply which puts downward pressure on prices. The blocked ad is then replaced with the next highest paying ad which is always pays less than the blocked ad. This said the magnitude of the price drop is much greater than what one would expect from blocking a few ads. See my detailed explanation about the dynamics of blocking ads (or ad networks) in this thread (see page 4): [webmasterworld.com...]

Your case is different than the one described in the other thread. The ads you are blocking should definitely be blocked as they are reflecting badly on the quality of your website. Basically the cost of not blocking is higher than the cost of blocking. The best method that I have found to do this while minimizing the impact on revenue is to first use the ad-balancer feature. This prevents the lowest paying ads from being shown. It is different than simply blocking, in that it removes the supply from the auction, thus preventing low bidders from buying up excess inventory on the cheap. In my experience most spammy ad advertisers are only buying up the lowest cost inventory. Since the ad-balancer blocks the ads by elimination the supply it has little to no impact on the price.

Unfortunately the ad-balancer is not perfect, some spammy ads may still slip through, but they are are far fewer easier to manage in the ad review and blocking few ads will have negligible impact on revenue.

Good luck, fighting spam ads is never ending...

[edit updated link, previous link went to the wrong thread]

[danone]

Thanks for your answer,
have you seen any improvement after you turn ad-balancer on?

I agree that the cost of not blocking is higher than the cost of blocking, I might loose user but this has been always like this last 8 years and I don't see any negative impact of my website.

I checked link you gave above it is very interesting fact you given if somebody of course prove otherwise.

[NickMNS]

have you seen any improvement after you turn ad-balancer on?

Yes absolutely, Before the ad-balancer I would block ads using the ad-review only and that was a game of whack-a-mole that was unwinnable. The ab balancer greatly reduces the number of ads making much easier to manage.