468x60 or 300x250?

[Mikey85]

What is your experience?
Wich one of the two has the highes CPM/CTR?

[angmi90]

300x250 is higher CTR for me.

[lammert]

You need to get the eye focus to the ad. So it depends on your website layout. There is an interesting eyetracking research discussed at [webmasterworld.com...]

In my website layout it is easier to integrate the rectangle format close to my text where the user is focussed at, so 300x250 is better in my situation.

[annej]

I think it's ok to give this as it is a part of the discussion and has nothing to do with my site.

[poynterextra.org...]

They definately seem to think the more it blends with your site the better.

I've tried both size rectangles and frankly I haven't seen a difference. I've gone to the medium one because it saves a little space for people with small screens.

[webmastertexas]

medium rectangle works insanely better for me than the sky banner.

[maximillianos]

It all depends on your site and your content layout. I use both. I have the rectangle (300x250) doing much better than the banner-sizes on one site, while I have the banners doing better than the rectangles on another site. You just have to experiment, and use channels to track the results. Once you figure out a good combination, stick with it. You can drive yourself crazy trying to tweak it every day. Instead, once you get a decent CTR, focus on developing more content and bringing in more users...