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Google DFP/Ad Manager, how to setup affiliate banners

7:03 pm on Jan 4, 2019 (gmt 0)

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joined:Aug 3, 2015
votes: 56

I'm wondering if my setup for affiliate banners is the right one in Google DFP/Ad Manager.

When I'm using a tag from an advertiser I choose "third party". Than I fill out the name, add the code snippet, select the right size...

But the question is, do I need to place an url at "ADD THIRD-PARTY IMPRESSION TRACKING URL"?

I believe the code snippet is enough and includes the tracking url but I'm not sure. Can someone help me sort this out? Thanks in advance.
11:25 am on Jan 15, 2019 (gmt 0)

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joined:Jan 14, 2019
votes: 1

It is optional. Third-party Impression Url is to be used if a 3rd-party tracking service needs to track the impression.

But please also note that If you implement the JS Tag as Third party code, discrepancy between DFP and your third party server may be up-to 20%. To avoid that, make sure you insert Macro to track the clicks and impression more accurate.

Hope my answer still can help you.

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