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Interscroller - new ad-format emerging in market

Not offered by AdSense yet

     
2:25 pm on Nov 22, 2018 (gmt 0)

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[iab.com...]


The scroller runs inline within a content feed, scrolling smoothly onto and off the screen as a user scrolls through an article. While itís a large canvas, because it is inline in a feed it does not run on top of or block underlying content, a major user annoyance. Itís a little hard to do it justice with a verbal description, ....


I came across this today, a website I do some work for was offered an opportunity to test these ad-formats by Media.net. Other companies appear to be offering these formats as well.

Any thoughts on this new format.

I thinks its innovative, it is sure to capture the user's attention. But innovative is not always good, user don't generally like change.
2:43 pm on Nov 22, 2018 (gmt 0)

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Puts the creative in the center of attention without being intrusive.

A full screen ad not being intrusive ... :)

By the way, yes, the effect is neat.