I'm curious, many around here have decent websites with good traffic, some have terrific scenarios, some not that good. The value of a website is not an easy topic (community, repeated visitors, how much your audience reads your articles, advertising, influence, reputation, trust as a legit information resource, etc). It's been a while since Advertising and "how much per month" became common expressions. In some circles all people talk is "how much adsense per month".
Let's focus for a while on pure Adsense value per month.
So you have Adsense, ads, and X income per month. People paying for advertising on your website might not be the same on the long run, so having X per month doesn't mean a real value. Yes I know this is a complex topic in terms of ROI on advertising, many diff scenarios involved. But... Have you ever tested advertising something on your website... yourself? while removing temporarily every Adsense code on your website? Think about it, really... your site might be over priced, or underrated by you.
Me? I never tried this but I'm tempted. I have a network of sites still making money with Adsense. Having direct advertisers was more common in the past, but yes I put some direct ads on my sites, they paid me better money or equivalent income to Adsense (that's the goal isn't it?). My experience was limited by the number of advertisers, their products, their often ugly websites, their often not so good products or strategies, not the ideal banners, etc. In some cases I posted advertising for my own clients, landing on websites I designed myself and this proved better, we all had better results, we were all happy.
Long story short my whole post here goes around YOU somehow experiencing on your own what your advertisers might see with their ads on your website. How important is this?
- You could learn a thing or two about your websites and strategies
- You might discover your site is overrated
- You might discover is underrated!
- What about discovering a more powerful sales change on your website? for you?
Remember diff ad campaigns and products = diff scenarios so it's difficult to compare. Direct advertising (you placing your ad and code) BEATS any system like Adsense because you can overcome Adblockers.
What would you advertise? it depends on you. Your websites, your services, some products, perhaps your family business, or perhaps you have something similar to what your advertisers sale on your website, hey what about... if you ask to yourself "they sale this on my site, I will become a competitor but with full control over my website and advertising code?".