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Link units are my best performing ads.
However, my success with link ad units is decreasing. It now says 'SPONSORED SEARCHES' above link ad units.
I have one responsive link unit ad unit and one responsive ad unit on each page.
I think the average click through rate on banners nowadays is something like 0.04%, or one in 40,000 views.
joined:Jan 17, 2015
Higher CTRLink unit CTR is very different from normal ads. It requires 2 clicks to make money from link units. First click will load a page with all relevant ads and then the visitor has to click on the ad. The second click CTR is reported which usually is very high given the entire page is ads.