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How do large websites make money?
Guardian News & Media (GNM) reported a £19m loss in the year to the end of March, half the £38m loss recorded in the previous financial year.
I noticed several prominent newspapers are now requesting you please remove Ad blocker before visiting their sites, and have said they took significant loss in earnings from ad blockers
So I think that large sites are beginning to seriously feel the pain of ad blocker on their finances.
I know one popular website that asks to turn off the adblocker and they say they don't use intrusive ads... but they do the most of the sites I visit, like take overs and popunders.