Can better keywords increase CPC?

[leebow]

Now eu ads are showing non-visitor targeted ads - and relate to site content...

Can having better keywords on the page help improve cpc?

[keyplyr]

Maybe, but IMO the single most dynamic move you can make to improve CPC is to get your pages into the products Marketing companies sell to Advertisers, driving up the bids as well as increasing coverage.

Many of these Marketing companies and the bots they use to crawl your content are discussed at the Search Engine Spider & User Agent ID Forum [webmasterworld.com]

[CommandDork]

I wonder if using better keywords in an ad channel would also help. I haven't been able to prove it myself.

[NickMNS]

better keywords

What constitutes a "better" keyword?

[ember]

I assume he means better paying keywords.

[NickMNS]

better paying keywords

How does one measure that?

[Dimitri]

How does one measure that?

For lot of people, better paying keywords, doesn't mean keywords which are earning you more, but keywords with higher bidder advertisers. This is why there are so many financial related sites, as well as health, insurance, etc... But it doesn't meant it will really earn you more.

Now if better keywords means improving the content of the pages, with better quality content, that is another point. And a good one.