New User from CZ
joined:Oct 12, 2011
For me (as for many of you) Text and Display/HTML5 Adsense ads are the biggest money makers (you can check).
But it depends if G shows Nessie arrows within those ad types on your website or not.
If yes - you are in the game and can see much greater CPMs (RPM).
If not - you have to do everything Nessie arrows to come back.
This is how text ads should look to make you happy -
At the moment I'm fighting Nessie arrows to get back (on mobile devices), because without 'em I can see CPM decrease for about 55%.
The reasons of the CPM drop:
Text ads impressions (show rate) drops from 40% to 20% (more image ads now)
Nessie arrows disappeared from Text and Display/HTML5 ads
Remember: even if you will set ad unit as TEXT ADS ONLY - it will not help you to get back to normal, you will simply get more rubish/irrelevant ads!
My Google manager told me, that there is a fully automatic algorithm, that desides if to show Nessie arrows on your website or if not to show.
So basically you have to monitor your ad metrics, such as Clicks, CTR etc., that all values were not far from the average.
In my case:
I've changed ad style and it has increased the CTR from 0,59% to 0,79%, apparently this became a red rag for the algorithm, which I described above.
Will see how long will it take Nessie arrows to get back.
[edited by: martinibuster at 3:03 pm (utc) on Sep 6, 2018]
[edit reason] Imgur next time. thx [/edit]