joined:Apr 1, 2016
I just began using DFP, I have implemented the code on one page (dynamic page) of my website. I am currently only showing AdSense ads. So the obvious question, why DFP if I am only using AdSense. That is because the page is a JS web app and I needed to auto refresh the ads after multiple user interaction. This is not possible with AdSense alone.
But my question is not about implementation, as that appears to be working well. The ads are appearing for both mobile and desktop users. The question is about interpreting the reporting, between both the DFP and the AdSense reports.
First I do not see any ad impression reported in Adsense for the impression that occur with DFP. Is this normal?
I do see impressions and earnings and clicks reported in DFP. Is this revenue in addition to or included in the revenue reported in AdSense? If it is added, when and how will I get paid?
What are some of tricks or tips for gleaning value from the reporting in DFP? it took me many years to really gain my full agility with the Adsense reporting, I'm hoping that DFP will be a little smoother. But my first impressions is that it is even more envolved.