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Amazon's Unified Ad Marketplace

Anyone use them?

6:25 pm on Jun 19, 2018 (gmt 0)

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I was just contacted by Unified Ad Marketplace (from Amazon Publisher Services) and was wondering if anyone here has had any experience with them.

Seems to be an invite-only program dealing in header bidding - maybe something like a competitor to Google DFP?


One weird thing is they say they will "waive the 10% transaction fee charged on impressions served by SSPs from now until Aug 31st" which I don't know what that means exactly. I initially read that and it turned me off from investigating further but maybe it's worth a look.
9:13 pm on June 19, 2018 (gmt 0)

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Not familiar with Unified Ad Marketplace yet. Why do you think you got the invite?
12:10 am on June 20, 2018 (gmt 0)

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It's for one of my high profile sites so they must've seen something they liked. I've never heard of it before. Guess I'll do a bit more sleuthing.
1:11 am on June 20, 2018 (gmt 0)

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Is there any difference between Unified Ad Marketplace with Amazon Associates banners ?
3:00 am on June 20, 2018 (gmt 0)

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It's basically Amazon's proprietary header bidding solution. (It's closed system featuring only Amazon inventory and a few exchanges, unlike Prebid where it's much more open). DFP is an ad server. Kinda different. Take a bit of time to implement, great if you are already using DFP.

It's a totally new thing not affiliate marketing. It's more header bidding / CPM kinda thing.

I was invited. I implemented. You should go for it if you are not already using header bidding and are using DFP. But if you are already header bidding with a few partners in place, it will take more technical work to get the code to work and the result may not worth the effort.

With that said, if you are invited and are not using DFP. That may be a great call for you to start testing with DFP. You will see income boost when implemented correctly.

The flow is as followed...header bidding solutions send bids (sort of) to DFP. And DFP collects them, and serve the highest paying impression. And they could serve adsense if the system believes adsense bids will win. The end result if that you might see something like 10~20% higher earnings overall. It's not magical, but definitely a boost.

So do the math..if you earn 1k/month, going through all this may generate $100 more for you per month, which may or may not worth the effort. But if you make $10k / month, it'll generate roughly 1k more /month. You gotta make the call yourself.

All this, is definitely much complicated than vanilla adsense. You may or may not make more money. But you won't know until you implement and test.
10:57 pm on June 20, 2018 (gmt 0)

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As mentioned, it's basically Amazon's header bidding. You can probably run it alongside another header bidder or partner's wrapper, but there may be latency. I worked with trying to implement it a month or two ago but they ran into a technical snag when currencies in DFP are not in USD.

Also it isn't invite only.