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My experience of using Media.net for Adsense backup

     
10:01 am on Jun 12, 2018 (gmt 0)

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In short: 15,000+ impressions - $0.02 earnings

Either Adsense is very, very good at not showing ads where there is no opportunity, or there really is no alternative to Adsense...
10:10 am on June 12, 2018 (gmt 0)

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If you are using Media.net as Adsense's backup ads, it means that you inserted media.net code, into an empty page. So there is no contextual information which can be used by Media.net . Also, how long did you run your experimentation? I always heard that it takes a LONG time for Media.net to optimize the ads. (by long, I often read it took at least 4 weeks!) . Did you write to them? It seems that they are reactive at answering questions, and tweaking things to help.
11:58 am on June 12, 2018 (gmt 0)

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@surfgatinho
Either Adsense is very, very good at not showing ads where there is no opportunity...

What is your coverage? if your coverage is at 99% then it is the later.
12:13 pm on June 12, 2018 (gmt 0)

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Indeed. As Nick pointed, the back up ads come in the very-very end of the end when :

- Adsense has no ads to serve,
- Adsense's Third-part networks have nothing to server either,
3:41 pm on June 12, 2018 (gmt 0)

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Coverage is pretty good, but ad balance is set to around 75-80%. Makes sense about the ads being served into an empty page though.

I will try just leaving them on some of the pages where I had an Adsense violation (history articles?!) and see how they perform.
3:55 pm on June 12, 2018 (gmt 0)

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@surfgatinho
Makes sense about the ads being served into an empty page though.

I don't think so. The ads appear in frame just like the Adsense ads, I am fairly certain that URL of the page where the ad finally appears (not just the backup URL) is communicated through to Media.net. A site that I work with is using Media.net as a backups and there is no issue with contextual matching of ads.

Does the Media.net bot/crawler have access to your site?
Are you only using Media.net as backup ads?

There is one issue regarding the use of backup ads with the Ad-Balancer that I have noticed. These adds tend to appear most frequently for the worst traffic in terms of monetization. I see my backup ads appear for African and Indian traffic. These geo-locations tend return very low RPM's.
10:36 pm on June 12, 2018 (gmt 0)

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There is one issue regarding the use of backup ads with the Ad-Balancer that I have noticed. These adds tend to appear most frequently for the worst traffic in terms of monetization. I see my backup ads appear for African and Indian traffic. These geo-locations tend return very low RPM's.


This is what I suspected, but I am a little surprised on the almost total lack of earnings.

I'll check the crawler has access. I'm guessing it does as the ads on one of the pages I'm using Media.net instead of Adsense is showing vaguely relevant ads - although it is an admittedly tricky topic.
 

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