Forum Moderators: martinibuster
In my opinion multiple ad blocks work better for those with a lower UV/TV ratio than those with a higer UV/TV ratio. My hypothesis is based on the fact that most of the UV originates from search engine referrals and hence they are obviously looking for some information. So if we present them a high paying exit option (single ad unit) at the top of the page itself, you will net in more. But the repeat visitors(RV) scan the complete page and read all the content. Multiple blocks here work better by giving them an option of exiting at several strategic points.
These deductions are based on observation of the revenue by various websites in my account and the log files for UV and RVs. I might be wrong but I want to know from others how their sites perform in relation to multiple or single ad blocks with respect to UV/TV ratio.
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I originally posted this on the fourth page of another post by me, but it was a bit out of context there, so I decided to start a new thread for a better discussion. I hope the moderators won't mind.
Multiple blocks here work better by giving them an option of exiting at several strategic points.
I'm trying this on one section of articles on one of my sites. I only have 3 days of stats so this is very tentative. It appears that clicks from the second ad are paying slightly less.
I have one rectangle floating to the right at around the second paragraph of each article. The second is floating to the right of the references. As the pages are long enough that the viewer never sees both ads at once I'm hoping that the higher ads are being clicked by people who have decided they won't read the whole article while the second is being clicked on by people who did read it all. But that is just guessing.
A couple of weeks ago I put three tower ads on the side of some long info pages (announcements, interesting bits on my topic, etc). It seems to have about doubled earnings with around double the clicks. I didn’t put ad 2 and 3 on separate channels so it’s harder to tell than I can with the article pages where I did put ad 2 on a different channel.
You have to remember you are getting two or three impressions on each page so the CTR doesn’t come out any higher.
I can’t help but think having more ad sets offers more variety for regular visitors.
