Welcome to WebmasterWorld Guest from 54.90.204.233

Forum Moderators: martinibuster

Message Too Old, No Replies

CTR drop after I've enabled ads.txt

     
6:12 pm on Jun 10, 2018 (gmt 0)

New User

joined:Dec 18, 2017
posts: 24
votes: 0


Two weeks after I enabled ads.txt, i entry AdSense record correctly, the CTR started to drop.
I do not know the reason, before the CTR was 0.5 percent more.
Must mention that I work with Taboola next to Adsense, and in Taboola actually I feel an increase in CTR and CPC.
I do not understand why these things affect each other,
Can I cancel the ADS.TXT after I have activated it?
I'd love to hear your advice, thank you
7:44 pm on June 10, 2018 (gmt 0)

Senior Member from IN 

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 30, 2017
posts:1384
votes: 251


AFAIK Ads.txt has nothing to do with CPC, CTR and RPM.
10:45 am on June 13, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:12913
votes: 891


I agree with MayankParmar. Unless you used incorrect publisher account numbers, there should be no relation.

Ads.txt [webmasterworld.com]
5:45 am on June 14, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:9249
votes: 780


These things are not equal. Look for a different factor as ads.txt is about as benign as robots.txt
6:14 am on June 14, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:12913
votes: 891


There's a relationship between info posted in the ads.txt file and marketing companies that use that data to include your site (or not) in their products sold to advertisers. But again, the file is not related directly to CTR unless incorrect.