Welcome to WebmasterWorld Guest from 35.172.195.49

Forum Moderators: martinibuster

Message Too Old, No Replies

Taboola or other native ads and Adsense?

     
12:21 pm on May 15, 2018 (gmt 0)

New User

joined:Dec 18, 2017
posts: 27
votes: 0


I am using Taboola for two years, but they pay very low per click.. Somthing like 0.03-0.05 to leading countries as: UK / US / AUS / CA
Do you know better Native ads or Taboola alternative?
I have somthing like 1m pageviews per month, i tried to join as publisher at Outbrain but they dont even answer to me,
I think about Content.ad but i dont know about them very much..
Do you know Content.ad, Are they good?
Please help, thanks a lot and sorry about my English
10:20 am on May 16, 2018 (gmt 0)

New User

joined:Dec 18, 2017
posts: 27
votes: 0


SomeOne please? I just need help about Content ad or other native ads company..
Is Content ad good? Please help
thanks
12:36 pm on May 16, 2018 (gmt 0)

Senior Member from IN 

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 30, 2017
posts:1569
votes: 316


Hi,

The AdSense revenue will drop if you will use native ads, and I personally hate native because the ads spread fake news.
12:57 pm on May 16, 2018 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 1, 2016
posts:2740
votes: 839


I tend to agree with Mayank.

The other issue to consider is the GDPR implications of using these ads what types of cookies and targeting are they using, will you need to ask for additional consent. Is all that trouble worth it?

Have you tried the AdSense native ads "Matched Content"?
12:58 pm on May 16, 2018 (gmt 0)

New User

joined:Dec 18, 2017
posts:27
votes: 0


Why do you think it affects Adsense?
in effect I mean on CPC, or directly on Adsense.
Usually advertisements like Taboola are placed at the bottom of the site so it does not come instead of Adsense's ads
1:06 pm on May 16, 2018 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 1, 2016
posts:2740
votes: 839


Very simply cannibalization.
Not all users click on ads, those that do may choose to click on a native ad instead of a display ad. The native ads pay far less than display ads. This doesn't happen every time but you need assume that makes up certain percentage of all clicks. Given the difference in revenue, even if, on the whole there are far more clicks to native ads, the revenue from those extra clicks will not be able to make up for the percentage of display ads not clicked.
1:14 pm on May 16, 2018 (gmt 0)

New User

joined:Dec 18, 2017
posts:27
votes: 0


Thanks for the response, but since I use Taboola my earnings have increased.
There may be damage to Adsense but the end result is good and that's what matters to me.
Do you have experience with native ads, Do you know about Content.ad
1:58 pm on May 16, 2018 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 1, 2016
posts:2740
votes: 839


but since I use Taboola my earnings have increased.

correlation !== causation

Adsense earning are very variable. They fluctuate for a wide variety of reasons. An increase in earnings that coincides with the implementation of Taboola is not proof or even evidence of anything. The only way to test the impact would be to A/B test, that is show a large portion of your users pages with Taboola and another equally large portion of pages without Taboola and then compare the earnings.

I do not have experience with Content.ad or any other native ad provider. Your best bet is to sign-up and test it, because ultimately everyone's website is different and one webmaster's experience may not be reflective of your own.
5:36 pm on May 16, 2018 (gmt 0)

New User

joined:Dec 18, 2017
posts: 27
votes: 0


Thank you for your comment.
Anyone here know about Content.ad or any good Native ads company
Thanks