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Average AdSense CTR?

     
1:28 am on May 9, 2018 (gmt 0)

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What is your average AdSense CTR? What is considered to be too high of a CTR? Is 3% alright if it is diversified over a few ads and not coming from one ad with an abnormally high CTR?
11:01 am on May 9, 2018 (gmt 0)

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The Adsense TOS is supposedly forbidding to give this kind of information.

Now, I would say that the CTR can vary a lot, from one site to another. I am not sure there is such thing as average CTR. All really depend of the site itself, its content, the profile of its visitors, the ad inventory, the creatives, etc...
12:13 pm on May 9, 2018 (gmt 0)

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The Adsense TOS is supposedly forbidding to give this kind of information.

That would be true if were disclosing the website and/or account information.

The bigger issue is that this varies greatly from site to site and niche to niche. So say I told you my CTR is 10% (its not, I only wish!) that doesn't really tell you much what about yours should be as the sites are different niches. As a basic rule of thumb 1% is typical, so if you say 3% that is likely on the high end of the spectrum. But, is it abnormal? There is no way to know.

Why are you asking?

People might start seeing an increase in CTR over the next few weeks as AdSense rolls out a new policy change that will cause ads to be lazy loaded. The impact will be greatest if your pages have many ads appearing below the fold, as there will be no more impressions recorded for these ads unless the user scrolls to them. Fewer impressions for the same number of clicks will increase the CTR.