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GDPR-related questions of a newbie webmaster & adsense publisher

     
6:38 am on May 4, 2018 (gmt 0)

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Hi,

I as my name suggests, I am a housewife who runs several small static HTML websites that earn like 1$ or 2$ per day through Adsense. I know coding in basic HTML and also have one WordPress website.
I use google analytics and Google Adsense on my static HTML websites and that is pretty much that I use.
I have SSL on two websites but three are without SSL.
My main income is generated from the USA and just a very very small percentage comes from EU countries so it doesn't matter if my sites stop getting displayed in EU countries but still the money that I earn helps me a lot with my household.
I am not technically very sound.
Now please tell me in easy words that how will it affect my Adsense earnings
1, If I do not put SSL on my websites.
2, If I do not put a cookie consent form on my websites.
Why don't the EU countries just block the display of the websites in their countries that do not comply with GDPR?
What do you guys suggest me as I have explained my situation? What should I do for now?
3:59 am on May 6, 2018 (gmt 0)

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Hi housewife and welcome to WebmasterWorld [webmasterworld.com]
I have SSL on two websites but three are without SSL.
Get the remaining 3 sites secure as soon as you can or risk becoming irrelevant. Google is coming down hard on unsecured sites and most all browsers warn the user your pages are a safety risk is not secure.

You can read the many threads about the upcoming GDPR and get a lot of opinions. However, no one really knows how the EU will enforce this regulation, if it will be universal or just with servers located in the EU. We are all waiting to see.

Google has been sending out informative email to Adsense publishers. Information in those emails concerning changes to Adsense should be considered above any opinions you may read elsewhere.
7:19 am on May 6, 2018 (gmt 0)

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2, If I do not put a cookie consent form on my websites.

In your case, it's possible that, "eventually", Adsense bans you. I don't want to be worrisome, but when the cookie law came in the EU, some years ago, Adsense menaced to close the account of publishers who were not complying with it. I don't think it really happened. But there is still this possibility. If Adsense considers that a publisher's non compliance can cause them legal problems, they will not bother getting ride of him/her. (Which can also be an excuse to purge small publishers too).

Why don't the EU countries just block the display of the websites in their countries that do not comply with GDPR?

Because:

- it's hard or nearly impossible to automate the identification of a site which wouldn't comply with GDPR, and the EU will not check every single site in the World (which would mean checking every single page too),

- this would be huge censorship, and lead to all kind of polemics and problems.

- however, with the upcoming e-privacy regulation, (coming next after GDPR, and already more or less integrated to it), cookie things should be handled at the level of the browser, and no more at the level of the site's owner.

What do you guys suggest me as I have explained my situation? What should I do for now?


- Get a proper privacy policy page, if it's not yet the case,

- Disable personalized base ads for EU visitors, (the option should be available from your Adsense dashboard, starting tomorrow)

- Display a message on your page, which informs EU visitors that "non tracking cookie" are being used by Adsense. (Ideally, this message should also let them op-out from receiving this cookie, and in that case, you need to stop displaying Adsense ads to these visitors, but this might be "technical" to set up).

- An if possible move all your site over TLS, it's indirectly related to the GDPR in you case, but this is something which is becoming mandatory progressively, for all kind of other reasons.
4:15 pm on May 10, 2018 (gmt 0)

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@travis I am looking for the option to stop interest based ads for EU traffic on Adsense but not seeing anything. Where is this option located exactly?
4:23 pm on May 10, 2018 (gmt 0)

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@travis I am looking for the option to stop interest based ads for EU traffic on Adsense but not seeing anything. Where is this option located exactly?

Allow & block ads > Content > All my sites > EU User consent
4:42 pm on May 10, 2018 (gmt 0)

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@Travis thanks the EU only makes up 0.47% of my traffic.. so it will not effect my revenue in the slightest.