Where did my page views and impressions go?!

Traffic is way up and almost overnight page views and impressions dropped

[Sal Collaziano]

I have several sites monetizing through Adsense and none of my other sites have had this happen. I never use any black hat or grey hat SEO tactics and my site is based on the same subject matter as the rest of my sites. Traffic is increasing consistently and I started using Adsense for it around January 1st. Since then, I've watched page views and impressions go up in Adsense reports until about four days ago. I'm using the same ads.txt I use on the rest of my sites...

I still see Adsense ads when I browse my site. I have to guess that the page views over the past few days are only mine. I'm very active on the site. What could be happening here?

2/07/18 - Page Views: 5711, Impressions: 12966, Clicks: 01
2/08/18 - Page Views: 4155, Impressions: 09321, Clicks: 06
2/09/18 - Page Views: 4183, Impressions: 09342, Clicks: 06
2/10/18 - Page Views: 4598, Impressions: 10154, Clicks: 12
2/11/18 - Page Views: 5379, Impressions: 12261, Clicks: 11
2/12/18 - Page Views: 1692, Impressions: 03245, Clicks: 00
2/13/18 - Page Views: 0262, Impressions: 00056, Clicks: 00
2/14/18 - Page Views: 0258, Impressions: 00013, Clicks: 00
2/15/18 - Page Views: 0005, Impressions: 00002, Clicks: 00

[Sal Collaziano]

Just to update today, the 15th, there are a bunch more page views - probably all mine - but I'm seeing Adsense ads. There's definitely been more than 3 impressions... Still, page views are extremely low and most likely only from my personal browsing. There are 200 people browsing the site all day and night and there's lots of posting going on (forum)...

2/15/18 - Page Views: 0167, Impressions: 00003, Clicks: 00

[robzilla]

Have you checked the site from other computers, browsers, devices, connections?

[tbishop7]

There have been a number of these issues recently. I wrote about the most common ones here.

Ads.txt and non-crawled URLs are a really common issue.

Also, it may be possible you're being affected by Chrome ad-blocking. Maybe check your Search Console.

[edited by: martinibuster at 3:23 am (utc) on Feb 16, 2018]
[edit reason] Removed promotional URL. Please don't do that again. Thanks. [/edit]

[Sal Collaziano]

Thank you for the help, WebmasterWorld members. I found the issue and it was related to a very odd bug in the software I was using. We're in the clear hear...

Sal C.

[LuckyD]

Just in case, what's the software you were using?

[Sal Collaziano]

@LuckyD is was actually a plugin for forum software.

Sal C.