This is my current adsense data for today: My impressions today: 5510 My clicks today: 36 My click through rate according to Adsense 2.10%
Click through rate = clicks/impressions. Where did they get this number? I get .65% I'm confused...
not2easy
2:25 am on Jan 20, 2018 (gmt 0)
If you have more than one ad on a page the "CTR = clicks/impressions" may not be of any use. That would only give you an accurate CTR if you show one ad per page. When a visitor clicks, that one click may represent 3 (or more) ad impressions.
NickMNS
4:14 am on Jan 20, 2018 (gmt 0)
@not2easy
If you have more than one ad on a page the
No, right idea though. CTR = clicks / ad impression
@Satchmo
Where did they get this number? I get .65%
%2.10 / %0.65 = 3.23 I guess you have 3 ads on most page, but some have 4. Yes? Did you take page impressions or ad impressions when you made your calc?
If not: CTR is calculated for each bid type (CPC, CPM AV-CPM etc..), so to accurately reproduce the calculations AdSense makes you need to take the same data. Even CPM ads are clickable or at least should be. Take note of the number of clicks on the "Overview" tab, then take a look at the "Clicks" tab the click there will likely be less, as will the impressions. So it may be that your CTR is much higher for one type of bid and that is skewing the results.
