I'm comparing numbers in Adsense since 2012, and I see a lot less traffic than a few years ago but my money is actually about the same. So I'm hoping that you guys can advise on whether you've seen the same increase in RPM, so I can decide whether I need to change my marketing strategies, or if the lower numbers are a result of improved server security.
I understand that we can't discuss actual Google numbers, so instead I'll use percentages, with January 2017 representing 100%.
Jan 1-9, 2018
Impression RPM: 100%
Jan 1-9, 2017
Impression RPM: 76.8%
I used AdX from 2014-2016 (and part of 2017), so the next month I have is 2013:
Jan 1-9, 2013
Impression RPM: 51.2%
Jan 1-9, 2012
Impression RPM: 43.9%
Jan 1-9, 2011
Impression RPM: 41.5%
So you see, even though my pageviews so far this year are almost 1/2 of what they were in 2012, my revenue is only down by about 8%. And as compared to 2011, my revenue is UP by 54%!
Can you guys suggest whether you've seen a similar increase in Impression RPM over this period of time? If not, then maybe this is just a reflection of my improved server security? I'm hoping that it's the latter, but it's hard to bank on that.