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Apparently New Google Ads

Ads Unfit for My Website

     
6:54 pm on Jan 3, 2018 (gmt 0)

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What's up with the new "content" type ads that Google is showing in the 300x600 responsive slot? I'm seeing an ad for "Top 50 Sexiest Celebs In Tight Dresses." I don't want this crap on my site, and I don't know how to get rid of them. And, no, these are not matched content ads. I've never seen anything like this on matched content.
7:53 pm on Jan 3, 2018 (gmt 0)

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I don't know how to get rid of them
There are several ways of blocking an ad so it will not display on your pages:

Use the Ad Review Center of your Adsense account to proactively authorize each ad, or block it as the case may be.

Manually add the URL of an undesirable ad to block it at the Ad Review Center > My Sites.

Use the Adsense Publisher browser extension for Chrome to block ads at you pages.

Note: blocking can take as long as 30 minutes for fruition.
8:10 pm on Jan 3, 2018 (gmt 0)

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Use the Ad Review Center of your Adsense account to proactively authorize each ad,

There is nothing proactive about the Ad-Review center, the ad must appear at least once, most often several times before showing up for review. By the time you've blocked the ad it will likely never appear again. This is specially true in the case of spammy ads, as the advertisers will cycle through accounts, domains and variations in ad copy making the ads nearly impossible to block. Note: this unfortunate reality about the Ad-Review should stop you from using it, allowing the spam to remain unchecked is not a good idea.

The only effective solution to block spam is to use the ad-balancer to block out all ad impressions that don't earn you anything. Spammers are cheap, so this will block 95% of the spam, and if spammy ads do appear after that at least you can feel good about knowing you earned a few pennies as a result!
9:37 pm on Jan 3, 2018 (gmt 0)

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There is nothing proactive about the Ad-Review center
In the sense you can approve or block ads *before* you see them on your page. Some haven't got that far. I do agree that the ads go to your page whether you approve them or not and if you are not diligent with the review process, you may never see them but they are appearing for some users.

I do not agree with your opinion about the ad-balancer stopping unwanted ads from displaying on your page. The only use I see of the ad-balancer, in my experience, is to stop the low bidding ads from appearing. There are many ads I do not want on my pages that make it through the ad-balancer because they bid high.
10:02 pm on Jan 3, 2018 (gmt 0)

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There are many ads I do not want on my pages that make it through the ad-balancer because they bid high.

Agreed. I am not saying it blocks everything, and I'm also not saying not to use the ad-review. Both are necessary, but neither are sufficient, together they come close to being sufficient (as close as one can get). But the ad-review alone is far from sufficient and reviewing ads daily becomes an exercise in futility when one sees the same ads, marginally tweaked, reappearing over and over again. Think back to last summer's apple cider ads. I must have blocked hundreds if not thousands of variations of those spammy ads, to no avail. I still see them pop-up occasionally. I have nightmares about them.
10:13 pm on Jan 3, 2018 (gmt 0)

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Thank you for the responses everyone. I did block the URL for the ad, but it keeps appearing anyway. Hopefully it will just go away soon.
11:20 pm on Jan 3, 2018 (gmt 0)

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I have nightmares about them [ads]
Yeah, those were pretty scary.
2:29 am on Jan 4, 2018 (gmt 0)

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I said above that the newly blocked ads may take up to 30 minutes to be removed from your page. While that has been my experience, the official Google stat is 24 hours: [support.google.com...]
7:57 am on Jan 4, 2018 (gmt 0)

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Such ads have good CTR though :P

Is the content type ad a combination of in article ads and matched content?
7:29 pm on Jan 4, 2018 (gmt 0)

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@Mayank, no they are not matched content ads. 100% pure ads.