joined:July 6, 2017
For the month of October, I noticed a new Ad Network that generated roughly 10% of all impressions on my site. Though, I also noticed that the Impression RPM & CTR for that Ad Network are extremely low.
Please have a look at the following screenshot and look at the Ad Network in the red box: [imgur.com
Comparing with the average stats, my overall Impression RPM is around $0.75, but that Ad Network's Impression RPM is at $0.07. I also find it strange that this Ad Network is getting a 100% coverage, while others are not.
I tried finding ads related to that Ad Network in Allow & block ads, but it didn't come up with any results.
I know blocking Ad Networks is not recommended because it removes players from the ad auction, but this Ad Network is generating less than 0.1% of total revenue while using up 10% of impressions.
Do any of you might know what's going on here ? Is this something to worry about ? Should I block it ? What are your recommendations?