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Ad Placement Techniques for Wordpress Sites

Hooks, Shortcodes, PHP Paragraph Count, Randomized by Word Count, By Widget

4:18 pm on Oct 6, 2017 (gmt 0)


WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 2, 2003
votes: 92

As I see it the dominant techniques for ad placement are the following:


Upside: Offers precise / granular positioning in content.
Downside: Repetitive (manual) labor required.

Automatic insertion by paragraph or character (word) count (either by plugin or hard coded function)

Upside: Reduction of manual labor (typing/clicking for insert shortcode.
Downside" Placement, though controlled by paragraph or word count, remains a bit random. Might be jarring, disrupt readers flow, etc.
Mid-side: A variety of plugins are available OR you can add a function to you theme file and not have to deal with the baggage that some (most?) plugins that offer this functionality carry with them.

Placement "by hooks" or widget placement (Example: after_content, etc)

Upside: Visually and logical appeal, as in "You're done reading this article NOW consider this (resource, purchase, etc)
Downside: Consistent placement may lead to a form of "banner blindness" that in-content placement may avoid or reduce.

Have your played with insertion by paragraph <p> or character count? What was / is your experience?

If you employ a "count <p> or character" technique do you hardcode the function (to shun the plugin" or do you rely on a free / paid plugin? What's your experience?

Have you played with shortcodes, inserted manually? What was / is your experience?

Do you handcode your own shortcodes or do you rely on a plugin? Why one over the other?

Am I overlooking other approaches to ad insertion?

From what I've read and from my own experience, a limited number (=one) in-content-ad and one after-content-ad is least . . . offensive.

In content ads can be a bit distracting or jarring or off putting so, AFAIC, some degree of strategic (vs. automatic) placement makes sense . . but that thoughtful effort also make for a bit more work.

However, as my friend martinibuster so often writes ~"It's (all) about UX".
4:48 am on Nov 20, 2017 (gmt 0)

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joined:Dec 26, 2003
votes: 17

Footer / post content ads greatly diminish your active view metric since they're rarely viewed... i'll be putting my above the fold ads in a separate placement channel in hopes of driving up that eCPM

In post ads seem to do the best on mobile content. I use a simple ad inserter that does its job good enough that i don't bother to tweak it.

for me.. its all about mobile content. i'm amazed at how much traffic has fallen off for anything but iphones.. even android pales in comparison.

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