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How can I have a floating bottom ad?

     
2:35 am on Aug 24, 2017 (gmt 0)

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Hello

I am seeing recently some floating or sticky Google Adsense banners either at the top or bottom. For example in the site <removed> it's a big site and I don't think they are tricking Google and using illegal methods to have sticky ads. So I am wondering how can I place such ads in my site?

I have saw such ads in several sites and same location and design

[edited by: martinibuster at 3:53 pm (utc) on Aug 26, 2017]
[edit reason] Removed Specifics. [/edit]

2:53 am on Aug 24, 2017 (gmt 0)

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Are you seeing this on mobile?

If so, what you are seeing is Page-Level Ads "Anchor / Overlay" type.

It can be implemented by going to "My Ads" and selecting "Page-Level Ads" from the sub items in the level menu. Instructions and examples provide there.
2:57 am on Aug 24, 2017 (gmt 0)

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@NickMNS No, on desktop. I am already using the page level ads and it's really similar to that type of ads but its on desktop
4:52 am on Aug 24, 2017 (gmt 0)

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They are using AdX as it is against the TOS to use AdSense as sticky ad.
10:50 am on Aug 24, 2017 (gmt 0)

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Sticky ads are forbidden, by Adsense, but at the same time, it's recommended and encouraged. See this video : [youtube.com...] ( the part about Sticky Ads being at 16:20 ).

The subtility certainly relies on the fact that one must ask the authorization to his account manager , to have the right to use sticky ads (but the video doesn't mention such requirement) may be pubpolicycomms can clarify this point.

Also, there are always premium publishers, which have different TOS.

Personally, I think that bottom / top / corner sticky shouldn't be allowed at all, but, I don't see why it's forbidden to use a right or left side bar sticky ad. I don't see how it hurts user experience, or advertisers. But may be people will still find a way to abuse such allowance in a way or another, like always.
11:50 am on Aug 24, 2017 (gmt 0)

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Also, the sticky ads are being blocked by Chrome in its new Canary version.
5:23 pm on Aug 24, 2017 (gmt 0)

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It is official not allowed but in some situations they make spec. agreement with you to use it.I got a 2 years a go offer to use it on desktop (only) and i still use it.By my site is sticky on the left side and so far i can remember it was not allowed on top/bottom.Only on the left or right side.But it is my situation.
5:20 pm on Aug 25, 2017 (gmt 0)

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@dolcevita they made the agreement with you due to the high traffic right?

[edited by: martinibuster at 3:53 pm (utc) on Aug 26, 2017]
[edit reason] Removed specifics. [/edit]

6:55 pm on Aug 25, 2017 (gmt 0)

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FWIW I tested one of those sticky bottom ads (boy that looks nasty when you type it out) and found that it seemed to detract from the higher paying ad on top. My revenue went noticeably down while I was running the ad, and then went back to normal when I removed it. Unfortunately I forgot it I was testing it and left it up way too long and probably missed out on some reasonable earnings. YMMV but I'm off that kind of ad, myself.
3:02 pm on Aug 26, 2017 (gmt 0)

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@Isa AI probably...I got phone call from Adsense optimalization team.Later i've asked support team for mail address and they gave it to me.

I got pdf about rules and it was beta and only for selected publisher and i guess that.it is for traffic but not sure.

It was funny that in the next 12 months i got 2 times warning from Adsense team for sticky Ads.When i finally took contact and explained everything then they checked up and placed me on white list.I said funny because it seems that Adsense optimalization team did not let know Adsense support team about it.Now is everything cleared and it is well performing Ads on my website.
4:30 pm on Aug 26, 2017 (gmt 0)

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Just as a side note, a really great implementation of sticky ads can be on the Wired site. The ad is located on the right side bar, it follows along as you scroll down the article. Mid point in the article they have banner across the page. When the scroll reaches the banner the sticky disappears. After you scroll past the banner a new ad appears in the side bar and then follows to the end of the page. With this implementation an ad is always present but ad units do not compete with each other and you are not stuck with only one impression.
6:55 pm on Aug 26, 2017 (gmt 0)

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I've choice to chose left or right but left side is more viewable than right side.
Windows menu is left, 95% of web design for desktop have menu top or left..
Actually we've learned by automatisme through using windows menu that left side is logical choice.Wonder how Ads score on.the right side but i'm sure worse than on left side.
Sorry for talking a bit off topic...