joined:July 6, 2017
So I've been asking myself a question lately, and hopefully someone has an answer, or maybe we can find one together.
I've been seeing a lot of video ads lately on my site, some of which you can't even click on (it only pauses the video when you click and doesn't actually bring you to an advertiser web site).
So I was wondering if they are worth showing or worth blocking and if you think they generate the same profit as other clickable ads when they end up winning the auction?
Because I also noticed that some of the ad networks associated with those video ads are showing a really low Impression RPM, like $0.10 or less, and CPC often 0%.
So my theory is that those ads are maybe winning the auction, but are paying much less in the end since they don't generate any clicks / CPC.
What do you all think about this?