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Stats for text ads

     
10:50 pm on Jul 8, 2017 (gmt 0)

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Is there way to check/differentiate data for classic text ads? Performance reports shows rich text ads as text ads and I'm trying to figure out if classic text ads are still worth it.
2:24 pm on July 9, 2017 (gmt 0)

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I don't know. Performance reports -> Advanced Reports -> Ad types shows you breakout for text ads but I didn't find any means of further breaking that down, between classic and rich text ads. But I don't even think that you can limit your ad units to one or the other, you can only choose text-only.
3:21 pm on July 9, 2017 (gmt 0)

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Image-only ad units also display richer text ads and magazine style ads. So, if classic text ads are performing poorly, I can switch to image-only to disable them.

New native in-article ads (reported to have great CTR) are also counted as text ads. I always thought classic-text ads have good CTR, but I'm wondering if performance reports are misleading.
 

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